Opinion

7 Hacks to Help You Grow Your Blog Business

Stuck in the mud? Not getting as many visitors as you’d like on your blog? Well, join the club. Setting up shop and just waiting for someone to barge in is certainly not your best bet. A lot of people flock to blogging, but have no idea about how to successfully run and grow their blogs.

7 Hacks to Help You Grow Your Blog

As result, their quality content doesn’t get the exposure it deserves. So, in short, don’t let yourself be one of those people and check out these seven hacks that will get your blog right on track.

1. Brush up on Your Keywords

Hacks to Help You Grow Your Blog Business

I can’t stress enough the importance of finding the right keywords for your blog posts. Juicing up your content with some relevant keywords will definitely boost your traffic. In 2017, writing killer content is simply not enough. What you should be doing is looking into the most searched for keywords on Google and then shaping your content around those words. That way you’ll ensure that your blog posts are optimized for search engines, which will reflect in an increase in blog traffic. You can use a tool like Google’s Keyword Planner to find the best possible keyword for your content.

2. Engage Your Audience

Hacks to Help You Grow Your Blog Business

Nobody likes a king that is just sitting in his high castle, so be out there in the trenches with the ‘common’ folk. Engage your audience at every opportunity. Try replying to each and every one of their comments, share their posts on social media, and interact with them in new and interesting ways. For example, have a live Q&A with your visitors and listen to what they have to say. Make sure they feel seen and heard. Help them voice their opinions and then improve your blog based on that.

3. Focus on Hot Topics

Hacks to Help You Grow Your Blog Business

Writing quality content is something you should always strive for. However, not focusing on the most popular topics at that particular moment is a waste of potential. That blog post you’ve just shared could’ve gone viral if it had been written a year ago perhaps. Focus on the present, search for active hot or trending topics on social media, Reddit, and other relevant platforms and forums. Including recent case studies into your blog could also prove beneficial to its growth. So, keep your eyes peeled for any top stories out there and be the first one to blog about them.

4. Giveaways

Reward your top contributors and blog ambassadors with free giveaways. Whether they topped the comment section on your blog, shared something neat about your blog on their social media profiles or simply won a contest you made, surprise them with some goodies. Don’t let money stand in your way to success. If you cannot finance the fifty T-shirts you planned to giveaway, simply get some fast loans to kickstart your reward spree and enjoy the increase in your loyal fan base. Because, really, who doesn’t like an early Christmas present?

5. Contests

Hacks to Help You Grow Your Blog Business

Another great way of engaging your audience is through some interactive games. Contests, quizzes, personality tests, polls, whatever floats your boat. These things are quite simple to set up, and are well worth the effort. Amuse your visitors a bit, don’t be too serious all the time. In addition, you could share these events on social media to attract new visitors and drive even more traffic to your blog.

6. Guest Blogging 101

Never underestimate the value of guest blogging. Guest posting on blogs that cover your particular niche will let your expand your readership to their blog as well. You’ll get more subscribers, followers on social media and at the end of the day, you’ll drive more traffic to your own blog. Build up good relations with different blogs and arrange long-term guest blogging deals with them.

7. Put Analytics to Good Use

Don’t ignore your analytics; give them some love and attention instead. Keep analyzing everything you do and note the progress, or the lack of it, in order to improve your game in the foreseeable future. Make use of Twitter Analytics and other free tools at your disposal to get the kind of data you need and then repeat the process.

All in all, whatever you do, just don’t sit and wait for your blog to grow all on its own. You need to cultivate it like a plant. Give it sunlight, some water, and a lot of love and you’ll see it grow and bear fruit in no time.

7 Hacks to Help You Grow Your Blog Business

Emma Miller

Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She's a contributor at Bizzmark blog.
To Top