8 Digital Marketing Trends For 2019 to Watch Out For
With only two weeks left for 2019, it is time to upgrade your digital marketing strategy and make the shift to new tools and techniques. The digital marketing landscape has witnessed a dramatic shift and there might have been a time when you dismissed artificial intelligence or visual search but that time is gone.
8 Digital Marketing Trends 2019
There are different marketing trends which you need to use to achieve success in your marketing strategy. What worked for you in the past might not work in the coming year.
1. Artificial intelligence:
Artificial intelligence is going to take over the world and all the simpler jobs in the world. AI can be used to establish search patterns and analyze consumer behavior.
It will help businesses identify the patterns of their users and understand how they search for products and services. It will also offer additional information to the users through chatbot technology. Businesses using AI will manage to bring down the costs and increase growth. (8 Digital Marketing Trends For 2019)
2. Programmatic Advertising:
This is a form of advertising which uses artificial intelligence in order to automate the process of buying an ad so that you can reach out to more specific audiences.
Real time bidding is a form of programmatic ad buying and it is efficient as well as fast, this means you will enjoy higher conversations and bring down the cost of acquisition.
You can seek digital marketing advice from BearFoxMarketing.com and then form a strategy that will help you achieve your business goals.
You will see a lot more chatbots in 2019. It is an instant messaging tool which helps consumers to chat in real time in the day or night. More than 80% businesses plan to use chatbots by the end of 2020.
It is expected that chatbots will also help save a huge amount in healthcare and banking industries. Consumers prefer to interact with chatbots because they are responsive and can immediate recall your history without losing patience.
In order to stand out in the coming year, you need to personalize the marketing techniques. This means you need to offer personalized emails, content and products. (8 Digital Marketing Trends For 2019)
Customization of content has become easier with information like consumer behavior and purchase history. It will also help develop strong customer relationships.
It has been noted that personalized emails are much better than the regular emails which land up in the spam.
5. Video Marketing:
Video marketing has helped improve the conversion rate for a business and when consumers watch the product videos online, they are confident of the purchase.
A lot of executives call the vendor after looking at their brand video. Video marketing is now possible through Facebook, LinkedIn and Instagram. Live video has also gained popularity and a lot of businesses are using the same.
It brings down the cost of marketing and makes it possible to personalize the videos instead of making phone calls or sending emails.
6. Influencer Marketing:
Influencer marketing is similar to work of mouth marketing which lays focus on driving the brand’s message to a wide group of consumers. This is a form of marketing where you pay the influencers to get the word out for you.
It works to attract customers and is very effective. You can choose influencers from Instagram, Facebook or YouTube. People trust consumer opinions and influencer marketing is all about the same.
7. Social Messaging apps:
If you thought social messaging apps are only for chatting with your friends, you are wrong. There are millions of monthly users on Facebook Messenger and more than 1.3 billion active users on WhatsApp. (8 Digital Marketing Trends For 2019)
This shows that the increasing popularity of social messaging apps can help grow your business. People are spending more time on the apps and a lot of customers are hanging out there. You can send personalized messages to your customers directly and enhance their experience.
8. Visual Search
Visual search will take user experience to a whole new level. You can upload images to conduct a search and reach specific results. You can use the visual search tool which allows the users to take a photo of the item they are looking for and then find out about it online. They can also view related products through the same. (8 Digital Marketing Trends For 2019)
These are some of the top digital marketing trends which will rule the industry in 2019. If you have not joined the bandwagon yet, now is the time to do so. Do not overlook the importance of these products because it might cost you a lot of customers.
8 Digital Marketing Trends 2019
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