How to Advertise Your Rental Properties Online?
As Bob Dylan so beautifully put it, the times they are a changin’, and so are the methods used to advertise rental properties. Landlords find themselves with fewer and fewer vacancies when they turn to online advertising versus the traditional one (newspaper ads and paper signs posted on windows).
How to Advertise Your Rental Properties?
There is no doubt that the Internet is changing the way we do things, so we need to be well-versed in the best techniques when posting a rental property online.
Who is the Property Best-Suited For?
One of the key tips when it comes to advertising rental property online is to determine who your target audience is (this needs to be done for each property you have). Once you decide on this, you can do some research to find out what websites they visit most often, so that you can make your rental property listings available there. However, it’s not all rainbows and butterflies when advertising online – you will actually need to do some homework to ensure your posts are effective.
Be Catchy and Descriptive
It’s in our nature to be attracted to things that are unique and descriptive, and this holds true when choosing a title and description for your online rental property advertising. Take note of these few simple tips when writing your ad:
Boring and monotonous
Try to stay away from the monotonous tone of boring rental ads that give the bare minimum information and do nothing to get potential tenants interested. Add some catchy phrases that will draw attention and get people clicking!
Details, details, details
It’s important to give as many accurate details about your property as possible so that people searching for a rental have plenty of information to make a decision.
A picture is worth a thousand words
Your rental ad will have a huge advantage if you include high-quality pictures along with the description. Words can be great to describe a rental property online but pictures that show the apartment/house and the area around will be an attention-grabber and will allow future tenants to envision themselves living there. Don’t cheap out though and post crappy pictures – this can do more harm than good.
Take it a step further and post a video tour. Chances are good that you’ll find higher traffic than ever before!
There’s a handy little tool called syndication that allows you to advertise your rental property online over various sites with only one click of a button. Of course, you can take the time to visit each site and post your ad there, but a syndication tool can advertise your property on the most popular online rental sites automatically. What a way to save yourself time and effort!
Stay One Step Ahead and Search for Tenants
Stay ahead of the game and search for tenants as they search for you! If you’ve taken the proactive approach, you will have already established a renter profile. This can help you locate websites where tenants ask questions about rental properties and search for vacancies online.
You can find potential tenants that fit your property’s profile and offer answers by sending them links or other information about your rental properties. Don’t wait around impatiently, get into gear and start searching for your perfect tenant!
Leap head-first into the world of online rental property advertising and you will never look back to the traditional approaches of old times. It is convenient and effective to post your rental property online, and it can bring you tremendous success once you understand how to do it right!