Article Marketing For Long-Term SEO Power
Article writing is one of the freeways to drive traffic to your website organically. Users of article marketing know it is the best free technique to get exposure and visitors to their website. Articles can be used for almost anything on the Internet from social networking sites to blogs, and each one can include one or more links to your main website.
Popular sites are the best because it should give your article a great deal of exposure; an increase in visitors to your site should happen quite quickly. This is the benefit of using popular sites that have the authority, and if they accept your contribution, it will give some trust to your site rate.
How to write article for marketing purpose?
Simply select the topic of your choice. I recommend you do thorough keyword research and find out what people are searching for when it comes to the niche you are marketing. Use a keyword research tool like micro niche finder to find what people are searching for search engines. The keyword research tools can even aid you to find less competitive keywords. It is necessary to do proper keyword research if you want to get targeted traffic to your site.
While doing your keyword research also consider using longtail keywords as you know that it might be difficult to rank at first page of Google for short tail keywords like “credit card.” But if you use a keyword research tool to find similar and less competitive keywords for “credit card” you will be able to find the hot and less competitive keyword like “credit card gas reward gas credit card online affordable credit cards etc.” which are more targeted and less competitive longtail keywords.
Even though you won’t get as much traffic as “credit cards” keyword you will get targeted and high ranking. Your article can rank on the first page of Google if you write an article using long tail and/ less competitive keywords. Long tail keywords convert more than short tail keywords because you are being precise to what the searcher is looking for.
After you’ve selected the keyword, you want to write on. Write an article between 500 to 1000 words. Include the keyword you are using into the opening and closing paragraph of each of the paragraphs in your article and also within other paragraphs too. Do not use excessive keyword; you might end up being penalized for keyword abuse.
Write an article that will be interesting to your reader and not one that won’t make any sense. Make them interesting and include jokes to make your reader willing to read your article until the end. If possible include funny words to wet the reader’s appetite and make them want to laugh. If you dont know about the topic you want to write about simply search about that topic at an article directory site and read various pages about that topic. Then close the pages and write what you understood from the ones you’ve read. Write them in your own words in order not to be penalized for plagiarism.
The process of articles submitting
After writing your article the next step is to submit it to articles directories or sites that accept guest posts. Choose the sites related to your business industry or that one that has such a category. Also, one more important tip is to submit article to sites that have some Domain Authority, Page Rank and not over spammed, that means have trust. Pay attention on these rates because posting articles on low quality sites makes no sense, even can damage your blog. Create some template of email for guest submission but always personalize it for each receiver.
This process of article marketing by submission to various sites if carried out routinely will ensure people read more of your work and actively look for it as your reputation grows. Convincing people of your knowledge in certain areas ensures they will always trust what you write. Although it can take a while this traffic from people that trust you will help your search engine ranking; by default, this will increase the number of organic’ visitors you receive that have searched for something your site has information on. Links from other sites especially if they are popular improves your ranking and exposure; this is of course completely free advertising and can be done over and over again.
Some links to other relevant sites can be placed in the body text not too many when using article marketing. When your articles are useful, they will be shared and have links back to your own, so the more links you have, the more your ranking will grow. Sometimes however search engines can take some time before they list your site; Google can take months on occasion. During this period the best thing to do is continue submitting your articles to many famous sites as possible and write more because this can speed the process up.
To increase your website ranking further, you need to be adding more content preferably unique to your website or blog all the time if you want your article marketing to work. For the most part, people who are directed to your website are not expecting to buy or be sold anything. The majority of visitors are just searching for more information about something.
It is once they have entered your site where you have the chance to sell to them. This a little like taking them by the hand, so they know what they are buying and most importantly why. It is this approach that prevents a good many refunds from taking place.
It is this process of article marketing that ensures you will be in business for a long time; this does require you to understand that all of this cannot be achieved with just one article.
Another benefit is quality websites like yours will have other websites link to them and use their content as well; each time your article is duplicated on other sites, it increases the number of people who can use it. You cannot dismiss just how effective article marketing is at getting people to your site for free; all you have to do is ensure your content is on the topic’ and unique to have constant visitors.