All posts by Lucas Parker

5 Ways Bad Investments Can Hurt Your Business

In the business world, a word investment usually has a predominantly positive connotation. Unfortunately, this may be a bit misleading and convince first-time entrepreneurs that there’s no such thing as a bad investment.

How Bad Investment Hurts Business?

How Bad Investment Hurts Business?

The reality is completely opposite to this and there are, of course, more than a couple of ways in which your business can be hurt by a potentially bad investment. In order to avoid this, here are five bad investment ideas that can definitely hurt your business in the long run and, sometimes, even in the short run.

1.   Premature diversification

One of the things that a lot of business owners do wrong is to start thinking about the diversification of their company too soon. Imagine a scenario where you start a small business, where all employees are assigned to deal with a core task, while all the other functions are outsourced to professional agencies.

So, what do you do when your business starts growing? Do you immediately hire an in-house HR or IT team? Do you start handling your digital marketing on your own or do you reinvest in your sales team? The latter is clearly a far superior choice, however, it is sadly not a choice that all first-time entrepreneurs will make.

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