Eight of the Best Email Marketing Tools for Ecommerce
Many businesses go to great lengths in their marketing schemes. Just as valuable as having a physical workplace to showcase your business, having an effective marketing campaign online is a must-have for any business. However, there is one tool that seem to pay off more than its worth. Email marketing is cost effective and gives you a better and more personal approach to your target population.
8 Email Marketing Tools for Ecommerce
It brings customers in and engages them. Most of the online population prefer emails as the primary source of business communication, with most of them wanting to receive weekly promotional emails. There are even studies that people are twice more likely to engage with you through email than through Facebook, and that emails have the highest conversion rate compared to social media and searches combined.
With email users reaching 3 billion by 2022, this has got to be one of the easiest ways to get your product to as many people as possible. For a dollar spent on every email, you have an expected return of investment of up to $38. Personalised emails even get up to 6% more transactions than other e-commerce marketing strategies.
To make your email marketing effective, here are some tools that can help:
Email Service Providers
Email providers are everywhere and you can check out their benefits and drawbacks from plenty of review articles. All have the basic features like customisable templates, list builders, and marketing automation tools. Most of these also have free versions that you can try out before you commit to one that you would use permanently. The basic lowdown in choosing the right email provider is to choose one the fits your business and its needs.
1. Constant Contact
Constant Contract is affordable and has a free version available. It has the basic features like templates and an easy to use campaign editor, and also has a sign up creator. It has great help resources. It can also import Gmail and Outlook contacts and has Google Analytics integration. However, it can be glitchy, and its dashboard can be slow to load at times. It also has limited auto-responder capacity and its default storage is only limited to five files.
iContact also has a free trial available. It has multiple email builders and can send unlimited number of emails. It has social media integration and a survey tool, and can create do not contact and unsubscribe lists. However, it does not support contact import from Gmail and other address books, and no Google Analytics integration. It also has limited auto-responder capacity and has a small image storage. Its phone and chat support is also limited.
MailChimp also has a free plan available for small businesses, and its paid plans are quite affordable, plus it has great support materials. It has built in templates and a campaign editor. It allows for third-party integrations. On the down side, its free plans does not have an auto-responder and it has no integration for analytic tools, so its reports are not real time.
Pardot has an intuitive user interface that uses drop-down and limitless automation branching options. It is also search and social marketing capable. The drawback for Pardot is its price, as it can be very expensive for small businesses.
SEMrush is a domain analytics and keyword research tool that can help find information on specific competitors, keywords, and search traffic. It can do backlink tracking and can separate desktop and mobile searches. However it lacks a management system for its keyword lists and most of its features are still beta.
6. Hemingway App
The Hemingway App is useful for constructing effective emails, or even any compositions actually. It is helpful in finding poorly worded sentences and in pointing out the use of the passive voice. It also has on point suggestions for wordy phrases. It also allows for formatting within the application and you can save a copy of your document on your PC. However, if you are aiming for a more relaxed and conversational composition, Hemingway can be quite constricting as it follows a strict writing style, more suitable for business writing.
Litmus is a supplement tool that can help you fine tune your emails. It clears spam checkers, and allows you to see how you email campaign looks like from a variety of devices and browsers. It also has an email builder and a data reporting tool. Its online support resources are also great and will help with any learning curves you might have. The biggest downside for Litmus is its cost, plus its reporting tool is not as effective as from other ESPs. It is also HTML dependent, with no WYSIWYG support.
8. Visual Website Optimizer
VWO’s strengths lies in its control and variation page analysis and user heat maps to check the key point behind ecommerce shopping cart abandonment, and its click maps help in seeing trends for high bounce rates to webpages. VWO also has predictive analysis that help strategise design for webmasters.
Its key features aside from its heat maps and surveys include an intuitive user interface that help with basic and advances processes. It also has an idea factory function to keep creative juices flowing in developing test ideas suited to your preferences.
No matter what tools you use though, always make sure that your campaigns include a way for you to receive feedback from your subscribers. Know their expectations and preferences, allow them to tell you about themselves and what they want to receive. Also, don’t be afraid of people unsubscribing. All these information you get from your subscribers will be your greatest tool in order to deliver relevant and more personal email marketing that matter.
[Best Email Marketing Tools for Ecommerce]
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- Eight of the Best Email Marketing Tools for Ecommerce - September 1, 2017