Category Archives: Opinion

5 Low-Cost E-Commerce Tips to Increase Your Revenue

Making money online has never been easier. With just a few clicks, you can easily set up your own eCommerce store and start selling products to consumers from different parts of the world.

E-Commerce Tips to Increase Your Revenue

But does it stop there? Is it really that easy?

With the sea of online entrepreneurs popping up like mushrooms every single day, the internet has turned into a crowded and competitive place. You need to use proven marketing tactics if you want your business to grow.

Even a simple plan can go a long way in helping you generate more sales. Here are some strategies that you can easily execute to gain new customers and retain new ones.

Let’s get right to it.

1. Run a website audit.

More than just a collection of pages and multimedia content, your website is a communication tool that allows you to forge an emotional connection with your potential consumers.

Is your landing page loading fast? Is your checkout process intuitive?

A series of pleasant little interactions with your pages can help create a positive overall experience for users — this is good for your business and your brand.

When they are happy with your site, there’s a bigger chance that they’ll make a purchase or at least come back to find out more about your products.

There is no single component that will trigger a positive emotion in your visitors. It’s a mix of everything: From easy navigation to clear messaging, from good design to a fast loading page.

The key is to always put the needs of your users first. After all, the website is created for them and not for designers or your company.

You can audit your website with an online tool like Website Grader from Hubspot to help you identify weak spots.
But while tools are extremely helpful, you need to put a premium on improving your site’s customer experience if you want to convertcross-cha them into paying customers.

Reach out to your users and ask for feedback. The easiest way to do this is to add a survey on your site. You may want to offer an incentive to encourage them to share their opinions.

2. Boost your conversions by using laser-focused targeting.

Let’s start this with a warning: It is possible to spend money on paid traffic but not get the results you want.

However, if you do it properly and work on a creative and well-targeted campaign, paid ads can drive growth to your business.

So, how should you handle your precious funds for your social media ads, you ask?

Instead of blindly taking a swing at campaigns and hoping that something will work, gather information about your audience first.

The data collection process is essential because it will enable you to make better marketing decisions and give you the building blocks you need in crafting an effective campaign.

Considering how digital channels work nowadays, it’s also useful to adopt a cross-channel marketing strategy that will give you a more comprehensive view of the buying patterns of your consumers.


How to Convert Your WordPress Website to a Mobile App?

Using WordPress is one of the best ways for businesses to establish an online presence without breaking the bank – it’s relatively simple to set up, has a ton of customization options, and can be created quickly.

How to Convert Your WordPress Website to a Mobile App?

But having a website is not enough – you need to make sure that it’s easy to use and access for all of your prospects, including those using mobile devices, so it’s essential to have a responsive website that provides an easy browsing experience.

In fact, a lot of businesses go a step further and not only set up a responsive website but also develop mobile apps that users can download on their phones.

And when you think about it, that’s a very smart approach. The mobile internet audience continues to grow in importance every year, and that trend is set to continue.

Today, internet usage by mobile and tablet devices exceeds that of desktop devices, and the gap will only grow bigger.

But can a regular business afford to convert their website into a mobile app?

Well, you’d be surprised just how relatively simple the process can be if you know the right steps that you need to take.

In this article, we’ll explore some of the main options that are available for converting your site into a mobile app.  Ready to get started? Then read on below.

Hiring a Professional Mobile App Developer vs. Using WordPress Plugins

For this article, we’ll assume that you don’t have years of experience as a designer and/or web developer, and don’t have the skills to develop your own personalized app for your website.

If that’s the case, you really only have two options – you can either hire a professional mobile app developer or agency, which can often costs thousands of dollars, or, if you want a more affordable option, you can use one of the numerous WordPress plugins that can convert your site into an app automatically.

Without jumping to conclusions, let’s explore both options to see what are the benefits and drawbacks to each of them.


The most obvious and self-explanatory difference is the price – while a professional app developer will be able to provide you with a completely personalized app that has everything you could need, and more, WordPress plugins can deliver an adequate result for a fraction of the price.


When using a WordPress plugin, you won’t have the flexibility and functionality potential that a professional developer can offer. With a custom-built app, you can include any features that you want, including custom design and features that aren’t available anywhere else.


Finally, you need to consider the time it would take to develop your app – even if the designer can deliver a superior result in the end, he will likely take weeks, if not months, to finish the project. With a WordPress app, you can set everything up in just a handful of minutes, which is hard to compete with in terms of efficiency.

The Verdict

Alright, so after going through the main aspects of the two approaches, it’s pretty clear what the main differences are.

The truth is, you’ve probably already spent a significant amount of time developing and customizing your website to maximize conversions and represent your company online as well as possible, so wasting more time on the app isn’t what your business needs.

What’s more, if you hire a new developer for your app, the result could be a completely different user experience that lacks consistency with your site.

That’s why your best bet is creating the app yourself using WordPress plugins – you won’t only save a considerable amount of money, but will be able to put together the app in a short time and have it ready to engage your audience and

Best 8 SEO Tools for Small Businesses

Best 8 SEO Tools for Small Businesses in 2019

Whether your business involves dealing with ten people or you are a team of two people, you need to make it professional and successful. You need to employ the best SEO strategies and to use the most effective SEO tools to keep your business running.

Best 8 SEO Tools for Small Businesses

Best 8 SEO Tools for Small Businesses

With 2019 just around the corner, you need to arm yourself with the best SEO tools for your business. This will help you to market and enhance your brand visibility in the most efficient and cost-effective manner. Below are the best 8 SEO tools for small business that you can explore in 2019. (contd. Best 8 SEO Tools for Small Businesses )

1. Google

Google is one of the most effective SEO tools for a small business. It is also a dominant search engine used across the globe by businesses and consumers alike. When it comes to SEO, Google has a significant impact when it changes its algorithms.

The search engine and analytics tool help you to measure the performance of your website. The analytics tool is free and is ideal for a wide range of small businesses. Most importantly, Google offers different analytics tools including:

Analytics from Google is highly functional and it offers an in-depth analysis of how your website is performing. It analyzes page views, organic reach and the content of your website

Page speed insight is also a highly efficient tool that measures the speed of your website. It also offers suggestions on how to improve the loading speed of your page on mobile and on a desktop. Keep in mind the speed at which your website loads often determines the amount of traffic you receive. With good traffic, you also improve your search engine ranking.

Search console is a reliable tool from Google and it evaluates the quality of your website. As a result, you can identify why the website is not performing well. Once you have discovered the underlying issues, it becomes easy to work on strategies that help you to enhance the visibility of your website.

Trends’ is as well as an efficient tool that analyzes how users behave on your website. This is very crucial in comparing the performance of your page with that of your competitors.

2. SEMrush

SEMrush is equally a high-quality tool that helps you to research more on your competitors. It does research in amazing ways and it allows you to establish what and where you are going wrong in your search engine optimization campaign. SEMrush measures the most efficient keywords monitor your PPC, paid traffic, web content and back-links. (contd. Best 8 SEO Tools for Small Businesses )

3. Ahrefs

Ahrefs is an SEO tool that has continued to grow in popularity over the past years. It is excellent for small businesses and SEO managers as it offers an insight into the performance of your competitors. The tool analyzes all your competitor activities, therefore, allowing you to make wise and informed decisions.

The tool also measures your keywords, content, crawls through your website for errors and efficiently checks on your back-links. Being an advanced tool, you can also track your website with Ahrefs.

4. Moz Pro

If you need a tool that will help you learn more about your SEO resources in 2019, Moz Pro is the most ideal. It analyzes a wide range of features including keywords and it tries to identify the mistakes you make on the page. The tool also analyzes your URLs and manages the keywords for you. With Moz Pro, you can easily track your rankings and find keywords that are highly targeted.

5. Majestic

Majestic SEO tool acts a link database with all indexed URLs in your website. In this light, it offers daily database updates to help you understand more on up to date information. Most importantly, the tool focuses more on sites that are back-linked to provide an idea on the type of information you can get on your website.

With Majestic, you can efficiently spy at your competitors. It offers an insight into the place where most of your links come from, how each link is performing and details on anchor text profile. Similarly, if you want to understand more on the content that gets links, this is a tool to go for.

Majestic is a visually intuitive SEO tool that offers feedback on charts among other digital profiles. Therefore, you can digest and analyze information when you please. (contd. Best 8 SEO Tools for Small Businesses )

6. HubSpot SEO Tool

Hubspot, on the other hand, is a highly resourceful tool for small business. As you welcome 2019, this is a tool to consider. It is the starting place if you want to have a deeper understanding of SEO and digital marketing. The tool offers several metrics on competitor information, web traffic and information that can help you to improve your SEO campaign.

7. SEO

12 No-Fail Press Release Strategies to Build Better Media Relationships

Why is it necessary to build relationship with the media? Prior to approaching them for pitching, you need to establish a good rapport and connection because good public relations is about relationships.

12 Press Release Distribution Strategies



It’s not only huge efforts that count. Small, few steps are meaningful and can help grow your relationships with them.

Here are 10 fail-proof tactics that can help you have a healthy relationships with the press:


Importance of Having the ISACA Certificate

ISACA Career– Importance of Having the ISACA Certificate

In today’s world of information technology, a career in the IT industry has become a viable option for anyone who has a knack for technology and who would like to work with computers.

Importance of Having the ISACA Certificate

Importance of Having the ISACA Certificate

IT professionals are in high demand today. Not only do business organizations require them, but also large corporations and government houses. The reason for this is that these days everything is done on computers and if there is an issue with either the computers or the network then it can spell disaster for an organization.

Having an ISACA certificate will improve your chances of getting a job in the Information Technology industry significantly. It is a great way of boosting your carrier.  In this article, you will learn more about the ISACA examination.

A career in the world of Information Technology is an excellent option to consider. (contd.:Importance of Having the ISACA Certificate)

By getting a Mile 2 certification, you will be able to enhance your position in the information technology industry and be always in demand. It is a great way of moving to the next level in your job. In this article, you will learn about the primary benefits of a Mile 2 certification program.

Basic information about ISACA

The ISACA examination for certification will conduct a comprehensive examination of six different areas. Governance of Information Technology will be one of the major areas where the exam will focus on.

It is, in fact, a specific field by itself. As the name suggests, the Information Technology governance will concern itself primarily with assessing the various surviving and maintenance factors of the organization.

The importance of

How to Identify a Qualified SEO Expert

Webmasters Hiring Guide – How to Identify a Qualified SEO Expert?

Search Engine Optimization (SEO) is an online marketing strategy that webmasters rely on for their online visibility and publicizing.

How to Identify a Qualified SEO Expert?

(Contd.:How to Identify a Qualified SEO Expert)

With SEO, all major search engines like Google, Yahoo and Bing will be able to rank you depending on how relevant your web content is. That said, if you want millions of internet users to find your website or blog with ease, then SEO is a strategy that you must consider.

This article is meant to help you identify the best from the hundreds of SEO experts that will pop up on your search list. Please read on for some tips and tricks on how to hire an SEO expert.

Be informed –

The first rule of thumb is to be aware of what SEO is before you can start looking for someone to hire. This way, you will know exactly what you will be looking for and you will be able to judge their knowledge and skills. So, start with free online tutorials and websites that cover SEO for beginners.

When learning about search engine optimization, you should understand the difference between search engine optimization and search engine marketing. Although the two are much alike, SEM is a paid strategy for search engines like the pay per click ads whereas SEO is a form of online advertisement that focuses on boosting traffic to the site and improving search engine rankings. (Contd.:How to Identify a Qualified SEO Expert)

Interview a number of experts –

Now that you know exactly what SEO is and the difference between SEO and SEM, you will be in a position to interview potential candidates for the position.

For an easy start, you can seek referrals from your fellow webmasters. However, use the recommendations you get carefully to ensure that you hire someone who is right for you. At the end of the day, what one webmaster needs might not necessarily be exactly what you need. Ensure that you get someone who will elevate you.