Category Archives: Opinion

Things Dentists Need to Know About Their Websites

If you’re a dentist and you have a website, you may have let someone else manage it for you. There’s only so much you can do, right? However, you do need to keep an eye on how your website is doing.

Here are a few basic things you could do to give your website a personal touch. Even though others are managing it perfectly for you, only you would know what kind of content to set as a dentist.

Your website reflects your practice:

 When people look at your website they are actually looking for glimpses into your practice. If your website is optimized so is your clientele. Potential patients now look for online reviews and reputation before investing in health care.

Dan Milton from VivioSites.com believes that one of the most important parts of a dental website is making it user-friendly and including concise, attention-grabbing content. Creating engaging content on your website gives a personalized touch to it, making your patients feel more at home.

Studies have shown that personalized websites get much more engagement than websites with corporate tones.

Customization makes people feel at home:

 A basic skill that every doctor must possess is making their patients feel at home. Visiting a doctor is always very daunting.

If the doctors soothe the patient’s nerves, they have a 200% chance of getting that patient to make more visits. As a dentist, you can do this even on your website. Include content that lets the patient know that you care about them. Add graphics that make the patient feel reassured.

Organic marketing is a gradual process:

The most ethical and cost-effective way of marketing online is organic marketing. This may be slow but has great results in the long run. It does not require much investment either and boosts your ranking on search engines more than your competitors if done right.

Own your website:

You may feel that leasing websites from developers is more efficient because you don’t have to put in much time and energy, but this is not such a good idea. Own your website so you may change and modify it any time you want.

It is slightly more costly but worth it. A website is an important property and makes sure you have full ownership of it in case you need to self-run it. It would be a very intimidating task to re-make your website should you have a fall-out with your developer.

Mobile optimization is a must:

 Most websites are designed for the web. But with the growing number of users who operate only from their phones, it is very important that your website runs just as well on mobiles too. Schedules are changing and most people have their schedules packed.

They prefer to operate everything from their mobiles on the go. If your website isn’t running well on mobiles you may lose a considerable number of patients

Be Unique:

Many dentist websites have the same template, especially those managed by developers. Give your website a personal touch and add content that is relevant both to you and your clientele.

For example, if you are organizing any drives or have special amenities, you can advertise on your website. Being exclusive will make people more connected to you and you’ll have loyal clients.

Have a dynamic website:

Most dentists make a website and don’t pay much attention to it. It is important to keep updating your website so people can see all the latest going on in the world of dentistry. Regularly

update

Six Ways To Market Your Business Digitally

Every organization needs to market itself or its product. But choosing the best way to market could be tiring and at times frustrating. The emergence of digital marketing and its increasing popularity have opened up new and more natural ways for marketers.

6 Ways To Market Your Business Digitally

Ways To Market Your Business Digitally

Studying user behavior is very important for any marketing strategy. Behavioral tracking and maintaining data is easier with digital platforms.

A user may be studied by the specific type of products or services they have consumed, depending upon their past behavior. Here are some most prominent ways to score a good market share in the blink of an eye:

1. SEO Optimization:

Getting a website is the foremost thing an organization does to mark its online presence. But building a site is just not enough.

The ranking of the website in the Search Engine Results is crucial. It has been observed that whenever a user searches for something, it is most likely that they will visit a result amongst the top three rankers.

To rank amongst the top results, keywords play an important role. Keyword in the context of SEO is a word or a group of words that describe the content on a webpage. Optimizing your website on-page and off-page, both are equally essential.

The content posted on and off the webpage contains keywords, which when searched for, gets you to the pages containing them. Hiring an SEO expert would rather be an easy option than trying to do it yourself.

Updating content regularly and enriching your content with multimedia files can further enhance your SEO rating.

SEO ratings are also improved by building links to your website or a page that you want to increase the ranking of. Search engines’ bots trace the links that a webpage or a website is linked to.

Quality links improve your ranking whereas spamming may boost your rating immediately but cannot sustain it, or sometimes may even get your website off the grid.

2. Advertisement:

Advertising your business online is pretty easy. There are plenty of service providers that can create your ads online. Google AdWords is the most common advertising tool used for digital advertising.

Another option is to use social media advertising. Chris Cabaniss from Falcon Digital Marketing says that the key to success with Facebook ads has the right funnel set up to take your customers through when once they engage with your ad.

Online advertisements are cheaper when compared to conventional broadcast advertisements. You can choose to pay per click or pay for many outreaches. PPC is the most active mode of advertising digitally.

Online ads can be in the form of a looped video, or an audio file, or merely a poster. Google has come up with business sites which is another way to manage your ads. You can manage your keywords, upload fresh content, and even engage directly with the customer as on an actual website.

3. Social Media Platforms:

With the intensive development in mobile technology and manifold increase in social media users, you can outreach your potential customers with just one click. There are sponsored ads targeted to your pre-decided customer base, which is the user.

Out of all, social media marketing is the easiest and promising tool to be used. Use your contacts, upload your content, and tag your keywords. This is all you need to do to get started with social media marketing.

Further to gain more out of your efforts, paid promotions can be opted for. Target a considerable mass of audience as you wish to; based upon, demography, interests, age, etc.

4. Guest Posting:

Driving the traffic to your website is the next step after building the website. The sole purpose of marketing is to drive traffic.

Another effective method which is intensely used over by the marketers is