With only two weeks left for 2019, it is time to upgrade your digital marketing
Launching a new website is a daunting challenge. After all the effort that may have
SEO is all about being open to changes because this is a strategy that witnesses
As a blogger, one of your top goals is to hit and reach your target audience and
These days, a business organization needs to acknowledge the requests for products
Businesses have no option but embrace SEO for taking forward their online initiatives
E-Commerce Tips to Increase Your Revenue
But does it stop there? Is it really that easy?
With the sea of online entrepreneurs popping up like mushrooms every single day, the internet has turned into a crowded and competitive place. You need to use proven marketing tactics if you want your business to grow.
Even a simple plan can go a long way in helping you generate more sales. Here are some strategies that you can easily execute to gain new customers and retain new ones.
Let’s get right to it.
1. Run a website audit.
More than just a collection of pages and multimedia content, your website is a communication tool that allows you to forge an emotional connection with your potential consumers.
Is your landing page loading fast? Is your checkout process intuitive?
A series of pleasant little interactions with your pages can help create a positive overall experience for users — this is good for your business and your brand.
When they are happy with your site, there’s a bigger chance that they’ll make a purchase or at least come back to find out more about your products.
There is no single component that will trigger a positive emotion in your visitors. It’s a mix of everything: From easy navigation to clear messaging, from good design to a fast loading page.
The key is to always put the needs of your users first. After all, the website is created for them and not for designers or your company.
You can audit your website with an online tool like Website Grader from Hubspot to help you identify weak spots.
But while tools are extremely helpful, you need to put a premium on improving your site’s customer experience if you want to convertcross-cha them into paying customers.
Reach out to your users and ask for feedback. The easiest way to do this is to add a survey on your site. You may want to offer an incentive to encourage them to share their opinions.
2. Boost your conversions by using laser-focused targeting.
Let’s start this with a warning: It is possible to spend money on paid traffic but not get the results you want.
However, if you do it properly and work on a creative and well-targeted campaign, paid ads can drive growth to your business.
So, how should you handle your precious funds for your social media ads, you ask?
Instead of blindly taking a swing at campaigns and hoping that something will work, gather information about your audience first.
The data collection process is essential because it will enable you to make better marketing decisions and give you the building blocks you need in crafting an effective campaign.
Considering how digital channels work nowadays, it’s also useful to adopt a cross-channel marketing strategy that will give you a more comprehensive view of the buying patterns of your consumers.
How to Convert Your WordPress Website to a Mobile App?
But having a website is not enough – you need to make sure that it’s easy to use and access for all of your prospects, including those using mobile devices, so it’s essential to have a responsive website that provides an easy browsing experience.
In fact, a lot of businesses go a step further and not only set up a responsive website but also develop mobile apps that users can download on their phones.
And when you think about it, that’s a very smart approach. The mobile internet audience continues to grow in importance every year, and that trend is set to continue.
Today, internet usage by mobile and tablet devices exceeds that of desktop devices, and the gap will only grow bigger.
But can a regular business afford to convert their website into a mobile app?
Well, you’d be surprised just how relatively simple the process can be if you know the right steps that you need to take.
In this article, we’ll explore some of the main options that are available for converting your site into a mobile app. Ready to get started? Then read on below.
Hiring a Professional Mobile App Developer vs. Using WordPress Plugins
For this article, we’ll assume that you don’t have years of experience as a designer and/or web developer, and don’t have the skills to develop your own personalized app for your website.
If that’s the case, you really only have two options – you can either hire a professional mobile app developer or agency, which can often costs thousands of dollars, or, if you want a more affordable option, you can use one of the numerous WordPress plugins that can convert your site into an app automatically.
Without jumping to conclusions, let’s explore both options to see what are the benefits and drawbacks to each of them.
The most obvious and self-explanatory difference is the price – while a professional app developer will be able to provide you with a completely personalized app that has everything you could need, and more, WordPress plugins can deliver an adequate result for a fraction of the price.
When using a WordPress plugin, you won’t have the flexibility and functionality potential that a professional developer can offer. With a custom-built app, you can include any features that you want, including custom design and features that aren’t available anywhere else.
Finally, you need to consider the time it would take to develop your app – even if the designer can deliver a superior result in the end, he will likely take weeks, if not months, to finish the project. With a WordPress app, you can set everything up in just a handful of minutes, which is hard to compete with in terms of efficiency.
Alright, so after going through the main aspects of the two approaches, it’s pretty clear what the main differences are.
The truth is, you’ve probably already spent a significant amount of time developing and customizing your website to maximize conversions and represent your company online as well as possible, so wasting more time on the app isn’t what your business needs.
What’s more, if you hire a new developer for your app, the result could be a completely different user experience that lacks consistency with your site.
That’s why your best bet is creating the app yourself using WordPress plugins – you won’t only save a considerable amount of money, but will be able to put together the app in a short time and have it ready to engage your audience and
How to Better Manage Mobile Employees and Freelancers?
Already, the numbers stand at 4.3 million Americans working from home half the time. The same research says flexible scheduling has grown by 40 percent in the last five years, while only 7 percent of employers in total actually make it available.
Flexible and nontraditional employment has a lot to offer both parties and will only become more common in the coming years. It also presents challenges. It’s clear there’s an opportunity here to revisit established management practices and approaches to workplace culture, and to introduce some new ones. Here’s how your business can get the most out of its freelancers and how to give your best in return.
Establish Clear Expectations
Learning how to communicate clearly about your expectations is one of the first things a manager needs to learn. Not everybody does, though, which is why even fewer remote managers have this skill.
Unclear communication can create a lot of frustration for remote and in-house employees alike, especially when it comes to things like scheduling procedures, meeting deadlines and carrying out required administrative or workflow processes.
One major survey tells us that while remote employees value the lifestyle and flexibility afforded them by remote work opportunities, a lack of timely information — or a lack of information in general — was a continuing problem for about 40 percent of respondents. In other words, there’s an unmet need here in many cases for a sense of “community continuity” across your in-house workforce and those who work remotely part or full time.
Don’t take for granted that your teammates will keep each other in the loop if not all of them work under the same roof. If your in-house employees are receiving updates on future plans for the company, growth, acquisitions, new initiatives or anything else that stands to impact their lives or livelihood in some way, make sure everybody who works for you is getting the same memos, even if it’s an email digest of the latest team huddle.
Ask Remote Workers for Their Guidelines, Too
With expectations set, you can move on to the other portions of remote workplace culture. If you’ve taken the time to establish a set of repeatable procedures for your employees to follow, and given them a good sense of the kind of culture they can expect from you, it’s time to ask about their guidelines, too.
Remember that remote workers make some sacrifices for the opportunity to work from home or otherwise telecommute to work. They don’t have the stability of a salary and can’t count on the same benefits. In return, they’re usually grateful for the chance to establish working hours, no-contact hours and other variables that help them keep their work life from seeping into their home life.