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LinkedIn Campaign Manager New Features
The company has reportedly rolled out a public beta release of ‘Objective-Based Advertising in Campaign Manager’ to include future changes into its advertising platform.
“This is a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact. The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019.”
With LinkedIn’s newly proposed campaign creation process, advertisers starts with choosing the objectives and start working with available ad formats and features that suit their specific ad objectives.
LinkedIn’s new campaign creation process has added following features for users:
1. Easier navigation:
For making navigation easy, the multiple screens have been combined into a single, easy-to-navigate flow with fewer pages.
2. New forecasting panel:
The process brings in a new forecasting panel to let advertisers see estimates of expected results based on campaign inputs and comparisons to similar campaigns and advertisers.
Shazam Instagram Integration
And now the dice is rolling. With the latest Shazam app update for iOS version 12.3, users get the ability to share their favorite music to Instagram stories right from the app.
Sharing is pretty easy. All you need to do to hit the share button and tap the ‘Instagram Stories’ option. The shared song will be seen on your Instagram story feeds for 24 hours. People can view your story with the shared track from Shazam with its cover art and a button saying “More on Shazam”.
Tap the button for few seconds to see more details about the song on the Shazam app. Up until now, only users with updated versions of Instagram and Shazam on iOS can use the feature. It will be rolled out for the Android users over some weeks.
To recall, after Apple’s acquisition of Shazam for $400 million, the app became ad free for all users.
Shazam Instagram Integration
Periscope New Features: Custom Start Points, User Thumbnails
1. Pick a thumbnail:
Starting with the new feature, Periscope users can now choose a thumbnail which highlights the best part of their stream. So far, users have only been able to use the auto-generated thumbnails from the start of your video.
2. Edit the Title:
With the latest update in place, users get ability to update their stream’s title after the broadcast has ended. It’s one of the most requested feature that Periscope finally has been rolling out.