Category Archives: Social Media

linkedin

LinkedIn Campaign Manager New Features: What’s New on Offer

LinkedIn appears to be on spree to turn advertisements on its social networking platform an easy going thing. Having this in mind, the company has completely revamped its campaign creation process.

LinkedIn Campaign Manager New Features

LINKEDIN CAMPAIGN MANAGER NEW FEATURES

The company has reportedly rolled out a public beta release of ‘Objective-Based Advertising in Campaign Manager’ to include future changes into its advertising platform.

“This is a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact. The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019.”

With LinkedIn’s newly proposed campaign creation process, advertisers starts with choosing the objectives and start working with available ad formats and features that suit their specific ad objectives.

LinkedIn’s new campaign creation process has added following features for users:

1. Easier navigation:

For making navigation easy, the multiple screens have been combined into a single, easy-to-navigate flow with fewer pages.

2. New forecasting panel:

The process brings in a new forecasting panel to let advertisers see estimates of expected results based on campaign inputs and comparisons to similar campaigns and advertisers.

3.

Shazam Instagram Integration

Shazam Instagram Integration: Make Insta Stories More Musical

After Apple acquired Shazam months back, we were expecting integration of this most popular music discovery app in most of the Apple’s properties.

Shazam Instagram Integration

Shazam Instagram Integration

And now the dice is rolling. With the latest Shazam app update for iOS version 12.3, users get the ability to share their favorite music to Instagram stories right from the app.

Sharing is pretty easy. All you need to do to hit the share button and tap the ‘Instagram Stories’ option.  The shared song will be seen on your Instagram story feeds for 24 hours.  People can view your story with the shared track from Shazam with its cover art and a button saying “More on Shazam”.

Tap the button for few seconds to see more details about the song on the Shazam app. Up until now, only users with updated versions of Instagram and Shazam on iOS can use the feature. It will be rolled out for the Android users over some weeks.

To recall, after Apple’s acquisition of Shazam for $400 million, the app became ad free for all users.

Shazam Instagram Integration

Periscope Brings Custom Start Points and Thumbnails

Twitter-owned live-streaming app Periscope brings a slew of new updates to add a breeze of freshness. With the latest update (v1.23), the platform brings three new features which are aimed at improving engagement with replays of your streams.

Periscope New Features: Custom Start Points, User Thumbnails

1. Pick a thumbnail:

credit: socialmediatoday

Starting with the new feature, Periscope users can now choose a thumbnail which highlights the best part of their stream. So far, users have only been able to use the auto-generated thumbnails from the start of your video.

2. Edit

Pinterest Marketing Predictions for 2018

Pinterest Launches Product Pins and Shopping Recommendations

Pin based social network has been working hard to make pins more viable by adding more features.

Pinterest Product Pins and Shopping Recommendations

Now, Pinterest pins will be more convenient for shoppers as they will carry the links of the retailers that will let navigate users to the retailer’s product page.

Pinterest Product Pins and Shopping Recommendations

Moreover, these newly introduced product pins also include current pricing and indicate the status of product availability in the stock. To indicate that product is in stock, a shopping tag icon is given there which users can tap on to make an immediate purchase or explore more about the product.

With the feature in place, the company wants that users can buy anything they see in pins on the platform. The platform now enables users to discover new products in the new shopping recommendations section. The section can be found beneath the Style and Home pins.

Pinterest Product Pins and Shopping Recommendations

These shopping shortcuts are pretty useful for the users who visit the platform for shopping. With the new shopping shortcut, buyers can shop right from the home feed by holding down on any Home and Style pin and tapping the shopping tag. Now a feed appears displaying related product pins that are currently in-stock.

Pinterest

Instagram Testing Multiple Accounts On Android Devices

Instagram to Bring a Feature for College Community Groups

Facebook owned Instagram a new feature especially designed for college goers. A report from CNBC tells that feature will let student group them into college community lists.

The move is a reminiscence of Facebook that started out as a college-exclusive social networking platform.

The service is focused at college students that are enrolled with Universities or in process to get enrolled. Using the feature students can join their college community to connect with other students. Students are added to a class-based list where they add their university and graduating year to their profile.

Other users can also view the group members’ public Stories and direct message them from the community lists.

Instagram officially admitted that the feature is being tested with a select group of users. The feature is equipped with tools to report any inappropriate usage. As students are more inclined to engage via social networks, more companies have started focusing on catering to university students with extra precautions to keep their platforms safe.

Creating an Online Store, Advertising and Promoting Strategy

In a world of inexorable changes and innovations at the market where people are in a constant search for completely new ways of establishing their product’s name, one may be at a crossroads of what to do, especially, when you’ve just started up your online store from scratch and look for online store advertising.

Advertising and Promoting Strategy for Online Store

No matter whether you’re offering a brand of clothes, garden tools or essays like here, you still have to find the best approach to potential customers. Therefore, you might find useful these strategies on how to advertise and promote your website.

To begin with, it should be underscored that your e-commerce platform cannot be efficient by itself and will require a supporting hand from other sources. There are plenty of methods that can be helpful in online marketing, however, we offer you a list of 3 most popular and experience-proven strategies that will definitely enable you to enter the big game of Internet commerce. Besides this, you will find a short list of commercial tricks that can improve your credibility before customers and bring you to new heights of marketing.

#1 Content Targeting

This method implies a constant refilling of your blog with videos, images, articles or any other content that, which is attractive to possible customers. The point is to create the most appealing look of your product’s primary source, hence a website that will convince potential buyers that the company cares not only for their income but for the buyers’ needs and the quality of a product.

Implementation:

Let’s take, for instance, socks. If there is an upcoming holiday, like Halloween, then you get a marvelous opportunity to introduce your items in a new light by creating an article on your platform saying ‘Make sure you choose a cool outfit for that Halloween party’.

There, you give a few pieces of advice on matching clothes like a shirt, pair of pants, shoes and, more importantly, your socks. Apart from recommending the season’s main colors and trends, you add to the post suitable pictures of your product used as a part of an outfit and a link transferring readers to your order menu.

How then does it work? In an attempt to dress up for a Halloween party a restless fashion-lover will find your article that will give them an idea of what to wear and your product, socks, will become an inseparable momentum. Maybe, they won’t buy it right away by they will definitely add your website to bookmarks just in case.

Strategy

Even though this idea is quite bright, it still requires a thoughtful approach in order to make it functional.    Consider the audience’s age, social class, trends and dwelling place. Doubtlessly, you are not able to hook everybody but your aim is to find a certain group of people always willing to worship your product.

  1. Make your content useful and applicable by leading a blog or posting articles that don’t shove your items into the buyer’s face but suggest it as a solution to their problem.
  2. Entertain in the most unexpected way. It’s a tough task to do but it will definitely boost your followers. Instead of spamming your content with articles on fashion all the time, try posting ’10 times you shouldn’t have worn socks like this’ and so forth.

Snapchat redesigned app for Android

Snapchat to Redesign its Android App, to be Launched Soon

Photo based messaging app Snapchat is set to unveil its redesigned app for Android users.  People associated with the development said that Snapchat is working on the alpha version of its Android app that’s designed to offer an experience more on par with the iOS version.

Snapchat’s Redesigned Android App

Reports suggest that the upcoming Snapchat Android app will have a faster user interface. The UI will also have Emoji brush as a new feature. The app is under the initial phase of testing with some bug fixes and a slew of camera improvements underway. The upcoming Snapchat Android app is said to have a tidier interface and smooth app running.

In Past as well, Snapchat launched its redesigned app that fell flat on user expectations. The design made the interface relatively complicated and led to a sharp decline in Snapchat’s user base. Sensing the damage done, the company discontinued the new Snapchat redesigned Android app and went on to the older one.

0Shares