Category Archives: Tech Buzz

How To Boost Your Mobile App with AI?

Artificial intelligence has been in vogue for several years now, agree? With the technology advances, a shift from stand-along intelligent things has been observed to a collaborative swarm network of intelligent things.

How To Boost Your Mobile App with AI?

Credit: Big Data Made Simple

Technology advances have struggled enough to gain footholds in several niches finding its right place in the world. As a result, a sort of revolution within the revolution is found that could rapidly change the face of all industries over the next few years.

The launch of rockets into space, control the technological process, provide security systems at enterprises- and this is just a small brief, there is a lot to say. These days, mobile can recognize your speech, make certain decisions, serve as a translator from one language into another one… (How To Boost Your Mobile App with AI?)

The use of Artificial Intelligence is growing like never before. This means on the basis of knowledge and research of the mental potential and capabilities of the people themselves, smart programs are being developed and implemented as built-in intellectual functions in various applications, including mobile ones.

Apps are getting smarter, all thanks to AI, machine learning technology. Although, this doesn’t mean you have to be an AI expert to include intelligent elements in their app.

AI in Mobile Apps:

Do you think neural networks are the right solution for everything? I guess not, but they work well when it comes to handling complex data. Artificial Intelligence (AI) in mobile means incorporating of personal assistants.

As a result, app creators and marketers have gained a closer understanding concerning user behavior on the app; mostly through actions, likes preferences, purchases and more.

Now have you read about the concept of deep learning? It involves the process where machines are taught to recognize patterns and then apply these ‘learnings’ to solve various complex queries. Besides, it even has the potential to make the future sessions personalized and seamless by learning user’s behavior patterns.

App analytics is another interesting element that takes a significant place in the mobile realm. Have you ever come across the term Appbot? Sentiment analysis of app reviews from Apple Store and Google Play store like pieces of information are offered to its end users.  (How To Boost Your Mobile App with AI?)

In addition to this, to gain an understanding of the attitudes, opinions (positive, negative or neutral) and emotions expressed by customers, the app offers several such benefits.

Why incorporate

The Impact Technology has on Sales and Marketing

Sometimes it is easy to forget the technology around us that seemed to be magical a decade ago. We carry enough technology in our pockets every day through which we can access every information of the world, talk to anybody in any corner of the world which was not even possible at the beginning of the 21st century.

Tech has affected almost everything in both ways, and it is an indication that it will have more life-changing advancements in the years yet to come.

It is only natural that the advancement of tech had made a similar impact on business and its sales and marketing. For instance, the technology we use as a part of our daily lives connects the customers to their business partners making it easy to converse and settle deals without even having to attend time to time meeting and other business necessities.

It won’t be wrong to say that the advancement of technology has only made sales and marketing easier and faster.

Therefore, it is essential for any business leader to stay on the top of the e-business and customer-centered trends in this information-intensive environment. Although it can be a full-time job, it results in a great deal of positive outcomes for the business.

Here are some ways in which technology has changed sales and marketing making it easier and faster.

Distance is no longer an obstacle:

distance has become almost irrelevant for sales and marketing and professionals today. With various smartphone applications, and online conference programs it has become relatively easy for entrepreneurs to communicate with their partners and relevant customers to contact and negotiate the terms and conditions of their business.

Remote workers and telecommuters can work from across the town or a foreign country without affecting the work efficiency or productivity.

Microsoft Acquires XOXCO

Microsoft Acquires XOXCO, A Conversational AI Firm

In order to accelerate its AI initiatives, tech giant Microsoft has acquired Texas-based XOXCO, a conversational Artificial Intelligence (AI) and bot development company.

Microsoft Acquires XOXCO

Microsoft Acquires XOXCO

The company, raised in 2008, offers services based on conversational Artificial Intelligence. With the acquisition, the number of AI related firms that the Microsoft acquired this year reaches to four.

The company said in its official statement