How to Use Interactive Content to Spice Up Your WordPress Website?
Building your WordPress website for the very first time is like being a kid in a candy store. You can’t help but be amazed at the number of themes and plugins you can mix and match to develop anything you want, be it an online portfolio or an e-commerce store.
Of course, much of your success still depends on the quality of the content you offer your would-be visitors. The question is, do you think your writing skill alone will be enough to flood your website with traffic?
For some bloggers, sure, your finesse in content writing alone will get you places. But if you want an easier way for your website to stand out and attract visitors in droves, then you’ll have to up your WordPress game with interactive content.
In this post, we’ll discuss some of the best types of interactive content you can add to your website to maximize traffic and engagement.
Let’s cut to the chase.
If you’re an active social media user, you may notice that people just love taking online quizzes.
It doesn’t matter if it’s a personality test or a pop culture trivia. As long as it covers an interesting topic and can be answered in a fast and convenient fashion, you can capitalize the power of online quizzes to give your traffic a quick boost.
For WordPress users, the simplest way to create quizzes is with a plugin like Quiz Cat.
Upon installation, you can start using Quiz Cat by accessing it via the WordPress dashboard. You’ll then be able to construct your quiz with the visual editor, which allows you to write descriptions, add images, apply HTML modifications, and set the answers for each question.
While quizzes work best when used purely as a form of entertainment, they can also have a positive impact on your website’s conversion rate. For example, you can create a quiz that requires users to be logged in — thus, providing them with a tangible incentive to convert into leads.
While quizzes are often used as engagement tools, surveys function as means of feedback collection, which will enable you to fine-tune your WordPress site and improve your brand over time.
Again, there are dozens of plugins that can help you build a survey that’s native to the WordPress ecosystem. A more powerful alternative, however, would be Google Forms — a third-party platform for creating interactive content for any site.
Google Forms is a perfect example of a tool that strikes the perfect balance between usability and flexibility. Despite the easy-to-use interface, it has everything you need to collect various types of data, like multiple choices, file uploads, scales, and so on.
You can also enhance the survey experience by incorporating different content formats in your survey questions. This includes videos, images, text, or a combination of these elements in separate sections.
3. Interactive Ratings
Apart from surveys, another way to collect feedback is to implement an interactive rating system.
WP-PostRatings could be your plugin of choice for this particular task. Once activated for your entire website or individual posts, users can then rate your content using a custom rating system, which you can modify on the “Ratings Options” section under the “Ratings” tab from the main dashboard.
Some of the common use cases of interactive ratings include recipes, “how to” guides, image galleries, or actual products you sell on your WordPress website. You can also implement a rating system in conjunction with a review functionality, which leads us to the next interactive content you can use:
4. Review Forms
If there’s one thing the online audience trusts more than the recommendations of peers, it’s the opinion of other customers posted online.
The Nielsen Global Trust in Advertising Report reveals that 66% of users trust consumer opinions, be it in the form of reviews, testimonials, or standalone posts as if they’re recommendations from people they personally know.
As a WordPress user, you can capitalize their affinity with online opinions with a review plugin like WP Customer Reviews by Go Web Solutions. It works by letting you customize which form fields to use, how many reviews are displayed in a post, and more — all from a single location.
5. Booking Calendar
If your business requires clients or customers to schedule reservations, then perhaps a booking calendar is the only interactive content you need on your WordPress website.
Initially, integrating a booking calendar into your site may sound intimidating. But then again, you’re using WordPress — there’s a plugin for everything.
For booking calendars, one of the best plugins for the job would be the Booking Calendar plugin from oPlugins. It allows you to embed a booking calendar either in your content or as a widget.
To manage, verify, or add bookings, simply access the plugin menu from the WordPress dashboard.
Sometimes, users need concrete figures to believe in your value propositions as a brand.
That’s where interactive calculators step in. Whether you want to help users calculate their mortgage, calories burnt, total cash savings, or pretty much anything else that can be put into numbers, you can count on the WordPress plugin library to have a solution for your needs:
The good news is, all of these plugins come with a free version as well as a visual interface that makes the learning curve virtually non-existent. You just need to look for a plugin that matches your specific objectives.
Bonus: Keeping the Experience Fluid
Before you spice up your WordPress website with interactive content, remember that these elements may take significantly more bandwidth than text-based posts when being loaded.
You can’t just haphazardly add special tools or features without paying attention to their impact on your website’s performance.
To make sure you’re not compromising the user experience for the sake of interactive content, below are a couple of performance optimization tips you need to consider:
Serve content via a CDN.
A CDN or Delivery Network is one of the widely-used solutions when it comes to performance optimization. Put simply, you can leverage a CDN to improve page loading speed through a network of proxy servers — all of which share the load of hosting and serving content data to users.
Use performance optimization plugins
WP Smush, W3 Total Cache, Imagify Image Optimizer — there are dozens of plugins out there you can use to quickly improve your WordPress website’s loading speed. Some of the features that these plugins put to the table include image compression, browser caching, and code minification.
Disable conflicting plugins.
Not only will using redundant plugins slow your site down, it may also lead to crashes that could lock you out of the WordPress CMS. That said, see to it that you only have one plugin for every single task you’d like to accomplish.
Ready to take your WordPress website to the next level?
The interactive content ideas above should definitely give you some actionable goals to shoot for. Just remember to stay patient, implement one thing at a time, and be prepared to make adjustments down the road.
Have anything to share other readers regarding interactive content for WordPress? If so, feel free to leave a reply below!