Opinion

The Essence of Personal Branding for Web Developers


Whatever you want to do in life, you need to have a particular set of skills. Unfortunately, even being the best at your job doesn’t mean anything if people are oblivious to your existence. Of course, the list of your accomplishments looks quite impressive on your CV, but unless someone accidentally stumbles upon it, no one will even be aware of it. Because of this, if you want to succeed, you need to build a reputation for yourself. The world of web developers is no exception to this general rule and here are some tips how to make yourself into a brand in your line of work.

You Are Your Business

Many aspects of personal branding closely relate to what you might read in numerous articles aimed towards professional branding for businesses and large companies, but this might seem like something not worthwhile when done on a small scale. On the contrary, this assumption cannot be further from the truth.

When you’re freelancing, you are your business. You are everything that the big guys have, it’s just all in one. And every management textbook will teach you that all enterprises, no matter the size and scale of their operation, need to have a marketing function. It’s just that in your case you need to market yourself.

Getting a competitive edge

Now, when you first start off, you will have virtually no experience whatsoever. However, experience is definitely something that comes in time. Meanwhile, in order to differentiate yourself from your competitors, you need to the come up with a unique name. Always keep in mind that this name should stand for all your goals and ideas, as well as to attract your target audience. Therefore, try to make it catchy, easily memorable and, above all, creative.

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Social media


The most cost-effective and undeniably best way to promote yourself is via social networks. However, this doesn’t mean just opening your pages and accounts there, you must know how to use them properly. For starters, you need to pinpoint your target demographic and identify social media that is most likely to reach them.

Millennials can mostly be found on Instagram and Twitter, while in a business world you would be safest with LinkedIn. However, even all of this means for nothing if you are not active enough. Just think about it this way, all of these social networks are just tools and it is the way you use them that determines everything.

Being the Brand

In the ever-expanding digital village, being a rookie developer is a bit of a challenge. Put simply, in order to compete with the authority that other businesses in your niche have built online, you need to represent yourself in the best possible light. Therefore, try to point out what the advantages of your brand are, as well to explain in what way it can make this world a better place. This is exactly what you have to be online in order to make yourself into a brand.

Make Your Personal Brand Visually Appealing

If you want to establish yourself as a brand, you need to be recognizable. And, what first comes to our mind when we think of successful companies is their logo. In other words, as a visual representation of everything your business stands for, non-generic and pleasant logo is what differentiate you from other companies.

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In order to satisfy the aesthetic standards and expectations of your audience, always try to find the perfect balance of shapes, colors and letters. With this in mind, you can find something that will have a meaning to you and then try to convey this meaning to other people as well.

Getting professional help


Unfortunately, building a personal brand is much more complicated that at first meets the eye. It is a gradual process and requires a lot of dedicated work. Because of that, it is not something that a layman can hope to achieve with much efficiency. In the light of all this, you would be wise to hire someone to help you with personal brand design. There are agencies that offer this kind of services for quite affordable means. On the other hand, this is an investment that is bound to pay off.

Quality content is the key to success

As it has already been mentioned, in this day and age, everybody is online. So, how does one get noticed when practically everybody is continuously working on their personal brand? Well, what you need to know is that not everyone is building their personal branding properly.

On the contrary – they are simply putting their data online to advertise themselves, which is still pretty far from what this is all about. In order to be unique in the sea of similar companies, you need to be consistent and engaging. Most importantly, you need to have quality content. Apart from being attracted by your original name or catchy logo, people are always looking forward to finding readable and relevant information about brand and ideas.

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Have a solid strategy

Of course, this doesn’t mean spamming and annoying people, but choosing your battles. You need to look for blogs, forums and sites with a lot of traffic, and your target demographic. After this, try to study the pattern in which various influencers behave and try to do the same. Proper strategy like this can significantly improve your career prospects.

In the relentless dog-eat-dog world that business of web development is, you have no luxury of leaving anything to chance. Even though many try to attribute their success to luck, the truth is that people who have what it takes to succeed in the world make their own luck instead of praying for it.

raul raul

Raul is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he's not enjoying football and great food, you can find him on Technivorz.com

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