Three months ago Facebook began offering 15-second video ads from a limited number of video ad advertisers on its website. The initiative got a mixed response from the audience as some found these ads annoying. To move the initiative at a new level, Facebook Inc has acquired video advertising company LiveRail. LiveRail is the company that paired video ads with the videos that appear on premium websites such as for Major League Baseball, ABC and A&E Networks.
Facebook however didn’t yet disclose the value of the deal. LiveRail is a San Francisco-based company founded in 2007. In compare to other advertisements such as banner ads, video ads have more potential to get endorsed and paid. Facebook is increasingly trying to grab the lucrative TV-marketing budgets as they try to sustain rapid growth.
Story: Facebook acquires video ad company LiveRail
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