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Facebook Announcing New Product Ads To Target Right Audience

Many businesses sell more than one product. But if your business has lots and lots of products to advertise, all that variety can present some challenges. How do you highlight more of your products? How do you advertise the right products to the right people?

The Story First Appeared At Facebook Newsroom

Today we’re introducing product ads, a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.

Facebook Announcing New Product Ads To Target Right Audience

Image Credit: FB Newsroom

Promote more products

Product ads offer businesses a number of ways to highlight different products on Facebook. Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver the most relevant products to people.

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The Story First Appeared At Facebook Newsroom

Products can be shown in single- or multi-product ad units. Product ads can be customized for use throughout the customer journey, from discovery/awareness through purchase. Here are some options:

  •  Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
  •  Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.
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The Story First Appeared At Facebook Newsroom

Product ads are available today in the API through Facebook Marketing Partners and will roll out in Power Editor over the next few weeks

-Facebook Announcing New Product Ads

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