A feature that Facebook has been rolling out since long is finally here. Facebook, the social network giant finally announced the official launch of Business Manager; an innovative tool will enable marketers and agencies to manage multiple campaigns via single interface.
The interface will allow marketers to assign various roles and responsibilities to people working on various marketing campaigns. Facebook also ensures that using Business Manager agencies and clients can securely share campaign materials. It also helps marketers to add and delete ad accounts associated with a particular company and revoke permissions to people using the accounts.
Using the tool, agencies and marketers can get the best advantage of workflows. It rationalizes the process of separating personal and business experiences on Facebook. People can easily login with their Facebook credentials to access ad accounts and Pages. Following is a series of illustrative demo screenshots that Facebook provided to give an idea how Business Manager works :
Story: Facebook Launches ‘Business Manager’ Tool
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