Facebook’s report card is quite impressive when it comes testing new features and making them live for the end users. If speculations are to be believed, the social network is testing another new feature to make its video ads innovative. The company is testing different type of call-to-action buttons for video ads.
A Social Times reader Matteo shared the screenshot attached here. You can see a call-to-action button labeled ‘tap to go to the site’ atop a video ad. Gamba said that the button remained there throughout viewing the video.
Facebook Rolls Out New Call To Action
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