In order to make Facebook Instant Articles more reader friendly, the social network is seen testing email and page like call-to-action buttons. These call-to-action units are under testing for free trials and mobile application installations. Confirming the test, Facebook said that this is an effort to drive more direct lines of communication between publishers and readers.
Following are the proposed CTA units to be added into Facebook Instant Articles:
Using this CTA button, readers would be able to share their email addresses to subscribe email newsletter updates from publishers. Publishers can customize this call-to-action button with flexible design options clearly represent their brand.
As the name implies, the page like would allow readers to like the brand publisher’s brand page to receive updates and posts from that publisher in News Feed.
The unit is being tested with small group of publishers. It will give people an option to sign up for a free trial to a publisher’s digital subscription through Instant Articles.
Mobile app install:
after receiving plenty of requests from publishers, FB has decided to test an alpha test of a new mobile app Install CTA unit through instant articles.
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