Opinion

How a Responsive Website can Help to Increase Your Business?

A responsive website is a site which performs uniformly on desktop computers, laptops, and all mobile devices. When you browse a responsive website on a mobile device, it automatically adjusts itself as per the resolution of the device and provides the optimal view. Thus, you don’t need to zoom the page to see the content, images, videos, etc.

How a Responsive Website can Help to Grow Your Business?

As many people are using various types of mobile devices to perform different works on the Internet, it is mandatory for a website owner to make his/her site responsive so that it can easily be accessed by all visitors on different devices. If your website is not responsive to mobile devices, you are missing a lot of business.

Just have a look at some key points as to why need to have a responsive website to increase your business. Let’s get started.

1. Google Loves Responsive Websites

In spite of the availability of different search engines, Google is used by most of the people around the world. So, the majority of the entrepreneurs involved in the web-based business, emphasize on their site’s performance in Google’s SERP to earn a handsome income every week/month.

Google cares a lot about its users. That is why it recommends website owners to have a responsive site design. It helps Google to pick the most relevant and responsive web pages/sites and display them in its results. In case, your site doesn’t perform well on different mobile devices, Google will downgrade its ranking sooner or later.

This will affect the visibility of your site on the world wide web and you start to suffer the loss in your web-based business little by little.

2. Mobile/Tablet Usage For Net Surfing Is Increasing Rapidly

Just move out of your house/office and look around your locality. You observe one important thing- Everyone is engaged with his/her mobile devices and surfing the net. As a matter of fact, the percentage of mobile and tablet Internet users are increasing with each passing day.

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The proliferation of web applications on different mobile devices has made it essential for business organizations to take their web-based businesses to the mobile platform if they want to survive the cut-throat competition and survive in the business for a long duration of time.  For example- If you operate a WordPress site, you can easily take it to the mobile platform using a WordPress plugin to increase its clout.

3. Faster Loading Speed

Whenever you create a website, you should build it with “mobile user first” approach in mind. It helps you to add only the necessary design elements to your site and make it faster. Always keep in mind that visitors like to browse faster websites so that they can find the desired information easily and quickly. If your website is slow, it will frustrate them, and they will flock to other similar websites.

A responsive website quickly loads on all devices and provides the best user experience for visitors. It helps entrepreneurs to make visitors loyal to their brand and seek new potential customers so that they can generate sufficient business opportunities.

4. Improved Localized Search Results

Localization is a process of making the necessary changes in a website to meet the needs of linguistically and culturally different audience. It involves the translation of your website content and layout into different languages. As there are several benefits of website localization, entrepreneurs always make additional efforts to optimize their site for localized results.

But, always keep in mind that Google always prefers mobile optimized and responsive sites when it has to show the localized search results in different geographical locations of the world. This can help you to get more business opportunities from international clients and customers.

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5. Increased Output Of Your SEO Activities

In order to increase the visibility of websites on the World Wide Web, SEO professionals optimize them with different SEO tricks. As site’s responsiveness is a key factor for a site’s ranking on Google, all your optimization efforts are futile if your site is not responsive.

If you make your site responsive to all mobile devices, Google will find and add it or its pages in its search results prominently. It also improves the outcome of your SEO efforts up to a great extent and you get its financial benefits sooner or later.

6. Lower Bounce Rate

The bounce rate is an indicator of the usability of your website. It measures the total number of people who landed on your site and go away instantly after visiting just one page. If your website has high bounce rate, Google may consider it irrelevant for visitors and not add it in its search results.

On the other hand, if your site is responsive to all mobile devices, users will definitely love to visit it and spend some time. This reduces the overall bounce rate of the site and you get its business benefits in terms of more subscribers, leads, and conversions.

7. Easier To Maintain And Operate

If your mobile website is totally different to the main website, you have to update them separately at regular intervals. For this, you have to put more people at work, which is the complete wastage of your valuable resources.

If your website is responsive, you can maintain and update it easily and quickly with a little investment of resources. Thus, you can use your valuable resources to better the other aspects of your web-based business and increase the overall ROI up to a great extent.

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8. Enhanced User-Experience

It is said that “Your first impression is the last impression”. The same principle applies to the web-based business. As a matter of fact, websites are a medium to share the web content with the targeted audience and sell products/services to them. If your website is user-friendly, visitors can easily find on the web, use it for their specific purposes and suggest others to use it as well.

As user experience is a huge ranking factor in Google, you can make visitors loyal to your brand by adopting the RWD for your website. It enhances the user-experience up to a great extent and you get more chances to do business.

Concluding Remarks

Modern Internet users are fond of responsive websites. They are more likely to browse websites through different mobile devices and expect a smooth desktop experience. The above-mentioned points highlight the importance of RWD for the enhancement of web-based businesses. Just adopt them and take your business to the next level quickly and easily.

Brandon Graves

Brandon Graves a prolific WordPress developer working with HireWPGeeks. He keeps writing useful posts on different WordPress issues, such as custom wordpress design, WP-E-com development, SEO tips for wordpress design etc.

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