Organic traffic can be the backbone of an online business, and when done right it can provide a steady stream of customers for many years to come. However, there is a lot of misconception about how to get organic traffic the right way. Doing it the wrong way can lead to poor sales figures and eventually cause you to give up on your online venture.
10 Ways To Get Organic Traffic to Your Blog
Here are some of the top methods you can implement today to get that all-important organic traffic to your blog:
1. Contribute on related reputable blogs
Guest blogging is a great way of attracting new traffic, not only from the direct traffic you’ll receive via the “call to action”, but also the increase in organic traffic. Guest blogging leads to an improved backlink portfolio as you receive links from related reputable sites. Each of these backlinks count as a “vote” for your site leading to higher search engines results page (SERP’s) rankings.
2. Optimize for mobile devices
As Marketingland.com reports, up to 65% of all digital media time is used on mobile devices. This means your website needs to be optimized for mobiles and that is related to receiving SEO traffic. For example, one of the rankings factors is the speed at which your webpages load. Lower loading time equates to better rankings positions.
Furthermore, while flash technology is used by browsers without a problem for the most part the mobile devices do not support flash technology as readily. Therefore, consider removing flash technology from the mobile optimized version to prevent problems for the end user.
3. Anchor text for internal linking
You must use a variety of anchor text for internal linking. The anchor text is the text used when creating the hyperlink. It must be keyword rich and relevant to the overall theme of the website. Also it should be related to the target webpage. So instead of having “click here” for more info, use the actual keywords used in the title of the target webpage. This allows the search engine spiders as they crawl your website to better determine what each webpage is about and what keywords they should rank for.
4. Find and remove bad links
Bad links are an inevitable part of website building, and there are good quality tools that can help you find and eliminate them. For example, you can use Yoast to clean up your WordPress backlinks in an efficient way.
Having bad links on your site is a detriment to your SEO efforts, so making the effort to remove them not only helps website visitors, but also your SERP rankings.
5. URL names
Google prefers shorter URL’s therefore whilst building your website keep this in mind. The number of slashes should be kept to a minimum and ensure that the main keywords themed around your website are included in the URL’s. It can also be a good idea to separate the different keywords in one URL with hyphens so that it adds to the readability.
6. Mobile optimization
You must consider mobile optimization to improve the rankings of your SERP’s on the mobile platform. This is especially important moving forward as an increasing number of searches are completed on mobile devices. As Martech reports currently up to 50% of all Google searches are completed on mobile devices. If the competition in your niche doesn’t bother with mobile optimization then you’ll have the advantage.
7. Include social functions
On every piece of content that you publish on your own website there must be a number of social buttons to promote sharing. Nowadays the search engines pay attention to the “social buzz” your website content is receiving and it certainly plays a role in determining how strong your SEO is.
You should also setup social media pages on each of the biggest platforms such as Google +, Facebook and Twitter to improve your online social media. The “word of mouth” online might spread like wildfire and you’ll receive an avalanche of sales as a result. Furthermore, having a good online social presence improves the credibility of your website.
8. Competitor backlinks
Have a peek at the backlink profile of your competition that you’re trying to outrank. Each of the top websites they have received links from is an opportunity and should be a target of yours. It might require a comment, a guest post or something else, but explore each link to get more entries to your own backlink profile. Savvy competition might be spying on your backlinks so why not return the favour.
9. Go after the “low hanging fruit”
The “low hanging fruit” is basically the search terms that are relatively easy to rank for because of weak competition. These search terms typically do not bring in as much traffic as the seed keywords of the niche, but they can provide a better ROI due to how easy they are to rank for.
To locate these low hanging fruit you can go to the Google Search Console and head over to the Search Analytics report. To receive data on the most traffic make sure the boxes clicks, impressions and position are ticked. Look for KW’s in positions 10-30 as these will be suitable candidates to potentially bump up to the top of the SERP rankings.
10. Make use of ALT tags
Search engine spiders as sophisticated as they are not able to scan an image and tell what it is about – the technology isn’t there yet. So instead they will look at the ALT tag to see the description of the image to determine what it is about. However, if the ALT tag is missing then the spider has no way of knowing what the image is about.
Not filling out the ALT tag is a wasted opportunity because there is a strong correlation between ALT tags and SEO rankings, as Bill Hartzer explains, an SEO consultant and former head of Web Spam at Google.
Understanding the best practices can be difficult with all of the SEO misinformation that’s out there. Also it doesn’t help that people bash certain methods of SEO because it didn’t work for them. SEO is a long-terms strategy – it takes time and patience. However, if you make use of the strategies mentioned here your website will receive an increase in organic traffic from the search engines down the line.
Take the time to implement all of the tips and tricks above so that it becomes a habit for every website and webpage that you build.