How to Optimize a WordPress Website For Voice Search?
Voice search is becoming a popular trend in SEO optimization. According to Google in 2014:
• 41% of adults and 55% of teenagers use voice search every day;
• 20% of all mobile Google requests are voice requests.
According to statistics from Branded3 in 2016 people search for 25% of the data on the desktop in Windows 10 using voice.
According to Comscore data by 2020, 50% of all requests will be a voice. We cannot say for sure whether the Comscore 2020 forecast will come true. But in any case, we already see today that voice queries are starting to compete with textual ones.
The emergence of the opportunity to send voice commands to your mobile gadget, in particular for information search, provoked the release of a separate direction in SEO – website optimization for voice search.
Not everyone has taken this reality seriously, but statistics stubbornly says that content optimization for voice queries is necessary.
After all, about 70% of users aged 18–29 prefer to use the services of Siri, Google Assistant, Alexa and the like voice assistants instead of classic text typing in the search box. Older users are generally more conservative, but voice assistants are also popular among them:
1. from 30 to 43 years old – 59%;
2. 44–53 years old – 39%;
3. 54 and older – 38%.
If we talk about the total share of voice queries in the mobile search, then according to Google, at the moment it is 30% (only two years ago it was 20%). At this rate, by 2020 half of the search queries will be a voice.
And this means that it is no longer possible to ignore voice search in SEO – today we need to take measures to optimize content for voice queries in order to start receiving more targeted visitors tomorrow than your competitors.
Basic voice search theory:
The element on the site that search robots are looking for to read out loud when making a voice request called Featured Snippets or Position 0. Selected snippets (or fragments) appear at the top of the search results and contain a direct (in the opinion of the bot) answer to a question asked by the user, often together with a link to the source.
If the user gives a request by voice and wants to get a sounded answer, then the output provided to him will, first of all, contain the results where there are selected snippets.
Therefore, if you have super-optimized meta tags and titles on search engines, but there are no those fragments that are suitable for the role of selected snippets, your content will almost certainly not be provided to users who use voice search.
How to optimize WordPress website for voice search?
In general, content optimization for voice queries can be divided into five categories:
1. Length of queries:
One of the features of this type of search is the use of longer queries than when typing manually. When a user writes a request, then subconsciously tries to reduce it.
For example, if he is looking for an interesting place to drink coffee with friends, he will write something like “London coffee house” in the search bar. But if he asks a similar request to the voice assistant, he will most likely say a longer “Where can I drink coffee in London?”.
It turns out that in order to optimize the website for voice search, you need to work with similar low-frequency queries. And at this moment it is important not to make a frequent mistake – optimization for voice search does not imply the use of the LF request itself, but the placement in the text of the answer to it.
Preferably, the content request may still be optimized for the standard search, but in the context, a clear answer must be traced to the user’s intended question.
2. Structured data:
Structured data is a necessity both in traditional SEO, and when optimizing a site for voice search. Your website’s code should have metadata on which search bots can understand what kind of content is contained on the pages.
3. Local search:
Local search covers most of the requests when sending voice commands to gadgets. Most often they are looking for the location of shops, restaurants, cinemas and other objects of mass visits. If your site is related to something like that, then optimization for voice search is required.
In particular, you need to add the company to Google maps. SEO specialists from Handmadewriting have already done so, that’s why you can find their office quite easy today.
When searching for local objects using a voice, the search engine will not always offer the user selected snippets, but may well read the information from your profile in Google My Business.
4. Mobile optimization:
Mobile optimization is also a priority when you want to make a voice search on the site an additional source of visitors. And this is logical since voice requests are in most cases sent via gadgets.
To make sure that your site meets this condition, you can use Google-service check optimization page for mobile. If the page does not pass the test, you will see a list of comments that need to be eliminated.
5. Key voice-friendly phrases:
Key voice-friendly phrases are a relatively new concept, implying the inclusion of phrases that users can use when searching using their voice in text content on the site pages.
For example, the phrase “Where in Birmingham do they prepare delicious sushi?” Can be used either in whole or in part or with transposition of words. In this case, well, if the site
(both in the text and in the headlines) there will be phrases like “the most delicious sushi in Birmingham” and so on.
If, in addition to this, the address and customer reviews are mentioned in the content, the likelihood of your site being displayed in local search results will increase significantly.
Also, to understand the principle by which robots are looking for information on voice queries, use this function yourself by asking your gadget questions on the subject of your web resource. Studying the issue and the content contained in the web resources from it, you can use clear examples to understand how to optimize the site for voice search.
To date, the percentage of Handmadewriting who are engaged in optimizing sites for voice search is still very small. In fact, the use of this opportunity to obtain additional visitors is practically not used for commercial purposes.
But this direction of search advancement will unambiguously develop. Therefore, we advise you to focus on studying the issue of content optimization for voice queries very carefully. And remember that the main point in any kind of search engine promotion remains unchanged – the content of the site in the first place should be focused on meeting the interests of users.
Optimizing for Google search queries is a great field for experimenting and developing new promotion strategies. It is necessary to try new methods every day, but the prospect of the development of voice search makes it obvious to act now.
It is promising to invest money and time in optimization for voice queries since in the era of mobile technologies is here and will stay in trend for centuries.
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- How to Optimize a WordPress Website For Voice Search? - March 1, 2019