Even though most guides list the quality of content as the utmost paramount for your blog, they sometimes tend to neglect other important factors. Speaking of which, one of the principal is the organization of your WordPress (WP) blog. Why? Well, simply because it allows your visitors to navigate your blog with greater ease and in this way have a better overall reader experience. With this in mind, here are few tips on how to organize your WordPress blog.
How to Organize Your WordPress Blog ?
1. What Is Bounce Rate and How to Reduce It?
The first thing you need to learn is what is the infamous bounce rate and how to fight it. You see, when someone enters your blog, they have a choice in front of them. They can either stay and explore further what your blog has to offer or they can simply leave (bounce back). You see, there is a statistic claiming that you have about 8 seconds on average to persuade a visitor to stay on your website.
If at first they don’t see what they should click on next, your visitors are much more likely to bounce than stay and explore some more. Keep in mind that there are 644 million active websites online and even if you fail to deliver, your audience can always hope to find what they are looking for someplace else.
2. Avoid Dead End Pages
One of the things that a lot of people fail to include to their website is the return to the homepage button. This unfortunately results in a dead end page, which is something you want to avoid at all costs. Sure, a visitor can instead repeatedly click back button until they finally return or look for your homepage in a fresh Google search, but this method is both impractical and annoying.
3. Better Navigation
In order not to make a previously mentioned mistake, you need to put a lot of thought into improving your website navigation. From the beginning, you need to set the starting point (your homepage) and try to branch it out accordingly. For example, from there, you need to have sections like: about, blog, testimonials, offers, etc. As for the cornerstone of this navigation, you have two methods that have so far proven to be the most efficient. You can either go with a) sitemap or b) intuitive navigation, whichever you believe will serve your website the best.
4. Keeping Main Menu Simple
Here’s the thing about building a great main menu. At first, you will be tempted to include as many links, information and features to it. Needless to say, this is not such a good of an idea. In order to build a better WP blog, you need to learn that sometimes less is more. This kind of a minimalistic approach allows your audience to focus on elements that really matter.
5. Managing the White Space
Another thing you need to keep in mind is that the white space is an element of your website. There are several uses of it, one being a fact that it actively increases your chance of conversion. Furthermore, it makes the rest of your design look more pleasing to the eye, which on its own isn’t a small thing.
Finally, we reach to the probably most important item on this list, making and organizing categories on your blog. Luckily, this is something that WP excels at. All you need to do in order to get started is go to the categories link on the posts menu and go to the ‘Add New Category’ heading. Here, type in the name of the category you want to include and even add a brief description of it (optional). From this point onwards, all you need to do is categorize your posts as soon as you upload them. It really is that simple.
As for the tags on your blog, well… cleaning them up can sometimes be as important as finding the right ones to begin with. Why? In order to make your blog easier to navigate, you may start adding irrelevant, redundant and even worse misspelled tags to your website. Luckily, deleting them is not a complicated thing. Still, in order not to lose audience due to the 404 errors and broken links, you need to learn how to make a 301 redirect first. Finally, you need to start choosing which tags should be deleted and which could be merged instead.
8. Internal Linking
In the end, internal linking is a common blogging practice that leads to a much lower bounce rate and easier internal navigation. Still, keep in mind that this internal linking needs to be organic and not just a shameless promotion of your own content. Keep in mind that this is also an SEO friendly practice, since it gives Google’s crawlers an easier navigation of your website as well. Think of it as a form of leaving digital breadcrumbs for these google bots to follow.
As you can see, optimizing your blog to give the ultimate navigation is not exactly a rocket science. In fact, most of the above mentioned steps are quite intuitive. Of course, you may need to learn an additional thing or two about the technical aspects of the WP to know Well, simply because it allows your visitors to navigate your blog with greater ease and in this way have a better overall reader experience.
With this in mind, here are few tips on how to organize your WordPress blog, but all this effort usually comes out as more than worth it. After all, acquiring a new skill can never be considered redundant.
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