Opinion

How to Use Social Media to Grow Your Startup?

Social media has become one of the most powerful marketing tools for businesses. Not buying into it is no longer an option, as social media platforms rapidly become a priority for a wide range of businesses. The importance of social media becomes even bigger for small businesses and startups that usually work with small budgets and can use social media to maximize their potential.

social media to grow your startup

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Use Social Media to Grow Your Startup

To help you bring your social media potential up to speed use this useful list of tips so that you can ensure that your social media efforts are adding value to your startup:

Define your goals and create a strategy

Firstly, before you even think about how to progress your social media marketing campaign, you need to define its purpose. What are your goals? Who are your targeting? Many organizations feel overwhelmed by the need to create content for every social media channel and this why you need a social media strategy. You should define your channels, your audience, your goals, and things like the tone and the structure of your content. Create an editorial plan to optimize your social media strategy.

Sign-up for the right social media platforms

Unless your company is a big brand, which is not the case for startups, it’s unlikely your customers are scattered across all social media platforms. You should make the most of your limited resources, and find the channels that are more populated with your ideal customers. The options are countless, Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram, Pinterest. Depending on your strategy, you should be able to determine which social media platforms are right for your startup.

Find a social media manager

Managing multiple social media platforms is a job itself. Before you start posting content and adding followers, find a platform such as HootSuite that allows you to organize and manage all your social media channels on one site. If you are really investing on social media marketing think about hiring a social media manager that would be focused on this job only.

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Post updates and create quality content

It’s crucial to have content on your social media before you start adding followers because your content can help them decide if they wish to follow you or not. Great content is essential. Think about the content your target audience will enjoy and the right formats. Creating a content marketing plan and calendar is key for you to stay organized and produce high quality content regularly.

When creating content you can take advantage of tools such as UK Services Reviews to improve your content writing. Provide valuable information about your company and industry. Deliver content consistently. High levels of consistency have been proven over and over again to be one of the most effective ways to boost your follower counts and user engagement rates.

Create a content library

One thing that holds many startups back from actively posting on social media is having to come up with ideas for what to post. Get some inspiration from sites like Forbes and put strategies in place, for example, whenever you create a piece of content for your website, come up with a list of 10 to 20 social media posts at the same time related to it. This way you create a library of content that you can use when appropriate.

Create a community

Find friends and followers. On Facebook, share their links on your wall and comment on them. Wish them a Happy Birthday. Maybe even offer them a discount coupon for a birthday treat via Facebook. To find fans on Facebook, it’s best to start with real friends and family. On Twitter, follow or favorite all people retweeting your articles to grow your audience.

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Mention them in a post. Retweet their stories and comment on them. Reply to each and every message. Keep the conversation going. Get them to trust you. On Google+, comment on one of their posts immediately. On LinkedIn, the best way to engage with potential followers and costumers is by joining industry groups and starting group discussions.

In every social media platform, find a relevant person to follow, and then dig into their lists. By investing proper amounts of time into this activity, you’re likely to find a wealth of users who are willing to follow your page back. Remember that your first priority should be building that relationship with people, not pitching your service or product.

Stay on top of things

Create alerts for when people engage with you or your content via your social media platforms and try to always respond quickly.

Optimize visual content with links

Many times, visual content can act as a “gateway” to more valuable content. When planning visual content such as videos, pictures and infographics, to post on social platforms, think in terms of how it can drive traffic back to your website, products and services. Use a call to action asking people to click on the link in your descriptions.

Host events

The success of your social media profiles is all about connecting with the right people. It can be a good idea to host a dedicated, private event for specific followers and broadcast it to get more attention. Selling is increasingly personal, so face-to-face time with your community makes a huge difference.

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Check your strategy regularly

Once you have established a social media presence, it is essential to re evaluate your social media strategy regularly. Startup companies can get overwhelmed by the fast pace and constant changes in social media but it is important to schedule regular checks for all your platforms to maintain a steady and relevant online presence. Use platforms such as Social Media Examiner to get reports about the social media industry and stay relevant.

In this modern era, the stage of being a startup company is one of the most challenging stages you’ll ever have to face. Using social media platforms as a tool and by implementing the right techniques in the right places, you’ll be able to advertise and spread awareness of your business with very little financial input. By using these tips as a foundation of knowledge, you can boost your online presence which can, in turn, build up the success rates of startup.

Rachel Summers

Rachel Summers is a writer, local newspaper reporter, British journalist, and a freelance creative writer and editor.

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