How Video Content Marketing Can Improve SEO?
The SEO companies have understood the importance of video content marketing along with other content. The search engine algorithms have changed considerably in the past few years and today they not restricted to the basics but take many factors into consideration.
How Video Content Marketing Improves SEO?
If these search engines find that you offer a mix of text, images and videos, then it considers your content as varied and valuable.
It is expected that by 2019, 80% of the internet traffic will get represented by videos. In such a scenario, video marketing definitely gets a center stage. When text is accompanied by a high-quality video, it becomes more impactful and engaging.
Video content marketing has become an important factor in SEO practices as a video showcases the authority in a matter of minutes to the user. Videos made of high quality keep the viewers hooked. (contd.: how video content marketing improves seo?)
A survey concluded that 80% of the users recall the videos they watched in the past month and nearly 46% of them took some action too. These numbers are very encouraging because the written content was never able to command any such thing.
Builds Traffic and Credibility
The video SEO practices involve building traffic and credibility using videos on popular platforms. On YouTube alone, which got launched in 2005, around 720,000 hours of video get uploaded every day. It is, in fact, the second largest social media platform after Facebook with more than 1.5 billion monthly users.
This signals towards the huge potential you have there if you can make your videos visible and engaging. Once people start engaging with your video content on YouTube, it can be used as an opportunity to drive that traffic to your website.
The entire idea is to use video content marketing to improve SEO. So, if you include the URLs in your video descriptions on social platforms, it presents you an opportunity to earn qualified referral traffic.
Link building has always been a very effective SEO practice. Posting good and apt video content on your website helps in getting a good outreach and link building. This is because when you publish unique and shareable videos, various site owners and reputed bloggers who work in the same niche would link to you.
Gains Popularity on Social Media Sites
Again, if your video gets popular on social platforms, it gives a boost to your SEO efforts. There is a strong and direct correlation between the high rankings in the SERPs and the number of shares on social media. (contd.: how video content marketing improves seo?)
When your videos get shared on other sites, they get more viewers and they appear valuable to search engine algorithms. This results in boosting your rankings in the SERPs.
Videos have emerged as one of the most versatile mediums for engaging people. Thus, it is a no-brainer that they are gaining popularity. The social media is playing a prominent role in the video promotion. Thus, the video content marketing strategy is made by keeping the social media in focus and adapting it according to the social media platforms on which it will be published.
Now that you know the importance of video content marketing, it is high time that you integrate this as a part of your SEO strategies and gain the most out of this incredible approach.