How Video Marketing Can Help Your Business?
Video marketing is taking over the Internet! In fact, statistics show that at least 63% of businesses have already started using video content marketing. These businesses understand what truly engages consumers and how to attract them to their products.
You should be no different. Video marketing is a very important strategy that needs to be exploited. If you haven’t tried it as yet, get yourself a video editing company to make some marketing videos for you.
Benefits of using video marketing for your business
Since the use of video marketing is quite new, people still have some doubts regarding its use. You may even ask yourself if it is really worth it. But the answer is simple: Yes, it’s worth it! It is not only because everyone’s doing it but a video is one of the most resourceful and moneymaking digital marketing tools right now. Here you have some benefits of using video marketing.
Marketing videos boost conversions and sales
Videos can actually make you good money! Adding a marketing video on your landing page can increase conversions by as much as 80%. Therefore, believe me, video can lead directly to sales. Several studies show that 74% of users who watched an explainer-video end up buying it. If you don’t have a product video, get on with it right now!
You can increase your brand awareness
This strategy is one of the best ways to grow your customer base because you explain to them who you are and what you do. You need to use this type of videos to stand out among your competitors.
Also with marketing videos, you quickly convey what your core values are. Customers really appreciate that. Overall, you can increase exposure to potential customers, and that is what you need when promoting your brand.
You can increase your online presence
If you have a marketing video online, you have better chances of converting potential customers into paying customers. Once your brand is known in your community, you need to expand, you need to get the word out. Having a website is not enough.
It may be a good start but you need to continue spreading the word if you really want to get chosen over your competitors.
Marketing videos lead to excellent ROI
Many business owners that use marketing videos (83% of them) say that video provides a good return on investment (ROI). And guess what? Your videos don’t have to be perfect! Just make sure that the content is good.
Research shows that users don’t like videos that don’t explain the product or service clearly enough. In the end, low quality and poor design didn’t matter nearly as much.
Improve Search Engine Ranking
Marketing videos allow you to increase the time spent by visitors on your site. This builds trust and signals search engines that your site has good content. Furthermore, you need to know how Google works!
Perhaps you didn’t know this but this search engine will more likely show your website over others if you have a video embedded. You need to take advantage of the fact that Google now owns YouTube, so using YouTube videos will improve your position on the rank.
You can increase your Social Media Engagement
Videos continue to take a larger share of social media content. As you know, there’s Facebook, Twitter, Pinterest, Instagram, and these constantly display videos. Why should you position yourself in them? Well because a video is the most shared content on social media.
For example, Facebook places a higher priority on video content, with good reason. Its developers know that videos will entertain and at the same time, they have a better chance of conveying a message.
You cannot, by any means just rely on images or plain text. You need to get out there. You need to engage your customers with marketing videos. A great way to do marketing is precisely through social media.
You need to use mobile marketing
Smartphones currently dominate the technological world right now. It is also one of the easiest and fastest ways to access information online. In fact, with better technology and increased bandwidth, anyone can play a video from their mobile.
You need to use that for mobile marketing! The great advantage of mobile users is that there are millions of people constantly on their phones. This can translate into a very high number of potential buyers at any given time. It is up to you to engage them.
Video marketing is becoming more affordable and widespread. As the use of videos continues to grow due to the advances in technology, you need to get on board and join the trend.
That is if you want your business to increase its reach. Making marketing videos for your business is a great way of attracting new customers. Plus, it is not as expensive as you might think. Give it a try!