Does Hummingbird Update Impact Your Ranking And Traffic? Google Says No.


Post-hummingbird update, webmasters gripped with anticipation that this Google update is the top most reason behind dropped rankings and shunted traffic. Numerous theories have been placed around by webmasters to establish that Hummingbird update impact on rankings  and populated it as indeed a bad guy. But end of the day Google cleared the dirt.

In a recent Google webmaster help forum, Google’s Zineb answered the same question asked by a webmaster. Zineb made it clear that it’s not Hummingbird but over optimization links that led to the serious drop in ranking and traffic.

Also Read-   Google May Consider Structured Markup A Ranking Factor

Following is what Zineb wrote:

“The Hummingbird update does probably not have anything to do with your website’s traffic loss. The primary issue here is that you are using certain over-optimization techniques on your site that are in violation of our quality guidelines, especially when it comes to building unnatural and Spammy links.”

Sumant Singh
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Sumant Singh

Sumant is a tech geek with deep interest in gadgets, social media and search engines. A bad singer, avid reader and junk food maniac. Drafting the next kickass gadget review for the new breed of smartphone and gadget lovers. Subscribe our YouTube channel.
Sumant Singh
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