Videos, unarguably, are those digital elements that pull most eyeballs. In terms of engagement they generate, they are the most popular content type across all social platforms. Sensing the inevitability of the videos and their might, LinkedIn now starts allowing company pages on its platform to add videos and sponsored videos.
Prior to this, LinkedIn introduced native video to all users back in August and allowed new sticker and text options to videos later on. Reports claim that LinkedIn’s sponsored video Content ads will autoplay on mute, and can be linked to the platform’s various ad tools, including prominent call to action buttons and integrated lead gen forms.
LinkedIn is confident that the format will keep driving engagement and help businesses stand out in user feeds. Since LinkedIn doesn’t offer space for random videos to flood news feed like its arch rival Facebook and Twitter, these rather relevant videos on LinkedIn could help make video sponsored content stand out.
In addition to the allowing sponsored videos, you can also get the deeper insight into how your videos and sponsored videos are doing. The relevant insights Include video sponsored content views, including data on the types of professionals watching, engaging, and converting via your video ads. This is what LinkedIn said about the feature:
“Since launching our private beta in October, over 700 advertisers, including GE, Philip and Audi Canada have tested video for Sponsored Content to highlight not only their products and services, but also their company mission, customer success stories, and thought leadership content. These videos are helping marketers deepen engagement with their brands – on average, LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.”
Another new option company page video will allow businesses an opportunity to showcase their culture, products and news announcements in a broader way.