9 Ways To Make Your Brand Stand Out On Social Media
Nowadays everyone is fighting for attention on social media since that’s exactly the place where most people put their attention. Yet it’s not 2008 anymore and simply existing in the online space is not enough anymore – it takes much more effort than that to stand out from the competition and brands who are not willing to put in the work are missing out.
Make Your Brand Stand Out On Social Media
In this post, I will go over 9 different ways to differentiate from competitors and make your business stand out from the crowd on social media.
1. Theme Your Accounts
Having a specific color palette and fonts are especially important for social media sites like Instagram where aesthetics play a huge role. Ideally, all your photos should have a similar look and feel, which is achievable by using the same filters or presets.
Instagram accounts with cohesive feeds are not only visually pleasing but also play a huge role in the brand identity. Your followers want to see visual consistency and if you fail to deliver that you’ll most likely lose followers or never gain many in the first place.
One of my favorite examples of a well-themed Instagram account is Love Hair.
Keep your theme consistent also on other channels like Facebook, Snapchat, Youtube and others to reinforce brand recognition.
2. Use Storytelling
Storytelling essentially is the art of combining ideas with emotions. Tell stories that are captivating, inspirational and go along with the company’s values. The goal is to create a conversation instead of having a monologue about how great your brand is. Tell your followers something that they will actually care about.
“Marketing is no longer about the stuff that you make but about the stories you tell.” Seth Godin
However, make sure your stories are well thought out because our brains ignore cliches.
3. Choose The Right Social Networks
Getting your brands’ name out there can be challenging, especially in the beginning or if you simply have limited resources. Identify which are the social media channels where your target audience hangs around the most and out all attention and efforts there. You could be creating the most amazing content there is, but if you publish it on the wrong platform, it will be a huge waste, so do your research first.
4. Use Branded Short Links
Leave long, ugly links to the past because branded short links are the future.
There’s a good reason why well-known brands use branded short links on their social media. They’re more memorable and aesthetically pleasing. Most importantly, they improve brand awareness, brand recognition and really make the brand stand out. You can even start implementing smart URLs to create more personalized experiences.
5. Be Authentic
In this day and age being authentic has become something rare, especially when it comes to social media. Yes, it is tempting to create this seemingly perfect image of yourself/your brand online, but people are becoming numb to this and they can sense when others are not being authentic.
Moreover, always being perfect is not something most people can relate to. Keep a balance between sharing pretty images and also sharing stories that are interesting or funny. Don’t be afraid of adding personality to your brand because that’s a surefire way to stand out online.
6. Leverage Influencer Marketing
Find influencers in your niche that have a unique voice and a strong, dedicated following and collaborate with them. It can be more than just an Instagram story or a pic on their feed. You can get more creative than that, for example, by letting them create Instagram stories for your account for a day. This is a unique way to bring attention to your brand and make your social media content more fun.
7. Choose Quality Over Quantity
Yes, consistency is important when it comes to getting your name out there, but what’s more important is creating valuable content that’s good quality. It’s better not to post anything for a day or two than post something that’s poor quality and isn’t unique in any way. Always think twice before posting anything online because posting too much can actually hurt your brand and you might end up losing followers.
8. Interact With Your Followers Daily
Engage with your community in a genuine way. Take the time to respond to comments and messages because that shows that you care about your followers and too many brands just dismiss this part. Yes, it can get very time-consuming, but there’s a person behind every screen that wants to interact with you and expect a reply when they post a comment.
“Treat your friends and followers with kindness and gratitude and show them you care about who they are. Do this consistently and you will not only stand out, but you will feel great.” -Britt Michaelian
9. Constantly Look Out For New Trends
Always pay attention to what’s new and trending in your niche and on social media channels in general. It’s almost guaranteed that people will pay more attention to you if you’re implementing new trends in your social media, whether it is a new trending topic you’re talking about or another cool Instagram feature. Don’t be late in the game!
I hope these tips will inspire you to improve your online presence and level up your marketing game to stand out on social media despite the fact it’s extremely competitive. Always remember to bring value to your followers instead of just creating meaningless noise. The right mindset and creative thinking will definitely help you stand out on social media!
Ways To Make Your Brand Stand Out On Social Media
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- 9 Ways To Make Your Brand Stand Out On Social Media - August 28, 2018