Micromax, India’s leading smart phone maker appointed Shubhajit Sen its new chief marketing officer. With the appointment, company is looking at tapping the surging smart phone market in the country and accelerating its marketing efforts. Sen will be responsible for handling company’s marketing efforts across the markets and will strengthen its overall brand communication.
In its official statement, Micromax stated the appointment as a step to establish it as a trustworthy brand. Before joining Micromax, Sen served at Glaxo Smithkline as the executive vice president. There he worked for 21 years and played an important role in company’s growth. Sen is an economics graduate from SRCC, Delhi University and an IIM alumni from IIM Ahmadabad.
– Micromax Appoints Shubhajit Sen Chief Marketing Officer
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