For all of us in the world, mobile apps have become a lifeline. The modern smartphone era was begun by Apple with the release of its iPhone in 2007 and then Google’s Android accelerated the actual trend, made it popular and conveyed smart mobility in the hands of all.
Mobile technology – both smartphones and apps have become an integral part of our lives nowadays. Statista.com forecasted that there were 2.1 billion of smartphones in 2016 which makes almost 28% of the total population of the world.
All smartphones need apps which are created out of the process called mobile application development. Behind every app there is a business or startup which either wants to provide information for its offerings or to sell its app and generate revenue. Whatever is the nature of work but businesses and companies need mobile application development to stay in the market and to be accessible to its audience.
Although smartphones already come with inbuilt apps but they aren’t sufficient for everything you want to do. To do additional things, users need apps. This is where businesses enter the smartphone-world and fill the gap by apps that serve to the exact requirements of users.
The prevalence of smartphone is growing at such a rate as more than 40% of total world’s jobs are created by mobile application development. It shows that the whole world is moving towards smartphone mobility and apps.
Businesses, regardless of their sorts and size, need mobile apps to stay competitive and to keep receiving more and more customers. Here are the top of the advantages a dedicated app may bring in to a business:
Apps help businesses increase engagement of customers to their offerings as well as their employees and associates. To customers, apps can instantly dodge various offers and deals anytime, anywhere.
Apps prove to be an easy channel of providing information for anything a business does. No channel is such prompt as apps. People rely on their mobile and apps for almost everything. Apps let them do a lot of things; from ordering grocery to ready-made meals, to get education, to entertain them, to booking reservation in hotel, to handling business relation operations. The whole world rests at just a few clicks away when we have mobile installed with right sort of apps.
Stronger brand placement
With mobile a business or company can strongly place itself in the market. All it will need a dedicated mobile application development. Mobile has shifted into core of all electronic mediums and an app will help business make its brand stronger.
It’s easy to spread awareness about your business with apps. Apps let business reach customers and update users about any new things just in a flash. Information can be forced to reach users by app-feature like push notifications.
Businesses need to have continuous interaction with users in the modern world. Interaction is quite necessary even for established companies. People want to listen to your business, updates, and offerings and apps are just the right tools to do that.
Latest posts by James Stewart (see all)
- How Mobile App Development is Inspiring The World? - March 9, 2017