5 Tips To Optimize Your Website Content For Bounce Rate

Let’s consider a scenario when you’ve invested all your time and effort into building the website/blog of yours dreams FINALLY!!, and everything is just perfect but there’s one problem. YOU ARENT GENERATING ENOUGH TRAFFIC. Trust me as bloggers we know how irritating this is.

Optimize Your Website Content For Bounce Rate

Keep The Bounce Rate Low

Google analytics defines Bounce Rate as the percentage of single-page visits (or web sessions). The number of times a person leaves your website from the landing page without browsing any further is the bounce rate of the web page. Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website. In layman’s terms, when a user visits your page and leaves without visiting other pages on your website on the same domain, then this scenario is a bounce. Higher the bounce implies lower is your content quality or the landing page isn’t organized well that could cause a confusion.

So here we are with 5 mainstream tips to optimize your web content and increase traffic:

1. Up Your Content Game

Your articles might be skyrocketing good, but what good is it doesn’t appeal one’s eyes?  Yes, you read that right. Font size and legibility play a HUGE role in deciding if a person wants to continue reading the article or not. A nice-looking article obviously draws more traffic and more traffic increases your conversion rate. No article can be perfect for everyone but here are a few tips you could consider to “beautify” your article:

  • USE SUBHEADINGS
  • ASK MORE QUESTIONS TO KEEP THE USER INVOLVED.
  • TRY USING THE BOLD OPTION A FEW TIMES.
  • IMAGES PLAY A HUGE ROLE, SO TRY ADDING AS MUCH AS POSSIBLE (OBVIOUSLY DON’T OVERDO THEM)
  • USE NUMBERED OR BULLET LISTS TO DELIVER NOTICE POINTS LIKE THE ABOVE 😊
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WordPress allows you to alter text formats, so if you haven’t checked that out yet, what are you waiting for?

2. Mobile Friendliness Is Close To Godliness

Believe it or not, more than 90% of the traffic that is generated on the internet is from mobile websites. When people visit your websites from smartphones and tablets, they tend to obviously read it on a smaller screen than the one you have uploaded your content on i.e. a computer. By making a mobile website, people can access it with a gesture of a touch. This could also lead to the reduction of your bounce rate as people tend to search other enticing articles on your website thereby increasing your conversion rate.

You can use Googles mobile friendly testing tool to see if your page is mobile friendly or not. This is pretty useful.

3. Use Content Recommendations From Your Website

Promote the user who lands on your page articles that are similar to the one he/she is reading FROM YOUR WEBSITE. Encourage them with articles from your website so that they click on it keeping the bounce minimal. This also increases the clicks you receive and the revenue generated will be better. Its always best preferred to highlight recent activity of the user and a section that displays articles relevant to the previously read ones to reduce the bounce and increase your revenue.

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4. Target The Right Audience

Content optimization starts best with attracting the right audience to your website. It plays a key role in determining the amount of traffic that’s being generated by your website. Be very particular about who must visit your website and make sure your content caters to their interest and needs- and how you could do this is by optimizing the keywords you add to your article.

Add keywords that a person you think would search on any search engine. For e.g.: If your website sells paintings, emphasize on the keywords paintings and sell together. Don’t emphasize on paint products if you don’t sell that, because that would not only waste your time typing but also waste your customers time leading to a bounce.

If you notice the bounce rate is high on any of your web pages, have a thorough scan through the keywords of that specific page.

5. Avoid Popups

Google Analytics stats show that 70% of the people that read blogs online instantly terminate the page if they come across a popup that has no relation to the article. They often treat them as annoying and hence this creates a steep increase in the bounce rates you are trying to lower.

By the above, I don’t mean, avoid popups completely. Some websites also seem to have generated huge traffic with popups. Properly designed and mainly relevant to the article popups are acceptable. Popups that contain email address filling criteria for signups also seem to generate a lot of traffic as the article is directly sent to the users electronic mail as the user is sure to come back for another article.

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Conclusion 

There are maybe another 1 billion ways to reduce the bounce rate, but the most important one is to be truthful to your viewers. “Clickbate-y” titles might get you traffic but will surely increase the bounce rate and will leave a bad impression on the user. We guarantee a 95% upgrade in the return rate if you have followed the above 5 steps carefully. So why are you still reading this? Let’s fix your analytics.

James Tredwell

James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations.He enjoy writing about include latest technologies, ios app development and SEO.

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