Pinterest, the leading pin style image based social network has made a notable change to its promoted Video ad units. These videos will now auto-play when user scrolls through them mode. To recall, these video ad units were introduced last August by the social network. Pinterest Auto Play Promoted Videos are now live for many brands across several countries.
Pinterest Auto Play Promoted Videos Live In The U.S. and U.K
These video units will auto play both in the Pinterest news feed and Pinterest’s search results. The social network had announced the feature last November, and finally the feature is live. At that time the features was introduced in the U.S and U.K. for select major brands including American Express, The Home Depot, Macy’s and Sony Pictures.
An official Pinterest blog post reads:
Brands advertising with this kind of Promoted Video can create an episodic viewing experience. With additional videos that run alongside the primary video, you can create a playlist of ideas. When someone is done watching your first video, the next starts playing automatically. In this way, people on Pinterest get a series of ideas from your brand.
Now, the Pinterest Auto Play Promoted Videos feature is expanded to more brands including Universal Pictures, Visa, Procter & Gamble, Pillsbury, Toyota, L’Oreal, Adidas and Tesco. The company added that the feature will be rolled out to all advertisers in the U.S., U.K., Canada, Ireland, Australia and New Zealand in the coming month.
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