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Leveraging Technical SEO to Make Your Website Rank Higher in Google

Business owners are often unable to make their company websites rank higher on popular search engines like Google. It is a known fact that ‘content is king’, but in order to make content work harder for you, you should not overlook the importance of technical SEO. To have a powerful digital marketing presence and boost the visibility of your website, you must reach a balanced combination of high grade content and result-oriented technical SEO.

It is important to incorporate this form of SEO into your website for better Google crawling and subsequent enhancement of visibility over search engines. Obtaining targeted leads is the major goal of most businesses, and only strategically planned organic SEO can help achieve such results.

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It is true that many business owners express anguish when they hear the term ‘technical’. But there’s nothing to worry about. Actually technical SEO involves everything that is done apart from the content and backlinks. In other words, it strengthens your content so that it can rank higher for relevant key phrases and keywords. Mobile-friendliness, uniqueness of content, loading speed, versions of a site- all these are taken care of within the comprehensive domain of technical SEO. The lack of awareness of some of these guidelines may create the risk of being penalized by the search engines.

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In order to get valuable leads on a continual basis, business owners should indulge in ongoing technical SEO, which must be effectively synchronized with website content. So, go beyond keyword rich meta titles, optimized images, keyword filled pages or well-developed website structure, and start thinking ‘technical’ for increased targeted traffic.

Ted Chong

Ted runs Ice Cube Marketing, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google.

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