Mobile Apps

Trends That Are Dominating Mobile Marketing

The first half of 2017 has already flown by; have you hopped on the mobile marketing train by now? The world is swiftly transitioning from computer to optimized mobile use, and smartphones have become the preferred companion in any modern-day adventure – whether you are headed to the office, the coffee shop, or the bathroom, your trusted phone is there to keep you entertained.

The unprecedented rise in mobile use across the globe has opened yet another lucrative door for startups and recognized companies alike to reach the hearts and minds of their target audience and establish their identity as the customer’s brand of choice. So, don’t miss your opportunity to get ahead of the game, and start implementing these trends that are dominating mobile marketing in 2017.

A holistic approach to mobile optimization

As customers and consumers around the world are swiftly transitioning to mobile use, taking their news, shopping and social media on the go like a good cup of coffee, brands are trying to keep pace in bringing the best possible experience mobile optimization can provide.

Websites have become mobile-friendly, and rather than creating an app people are unlikely to install due to limited phone memory and performance capabilities, you need to optimize your online presence for every type of browser and mobile screen available. Do not let an old piece of code dictate the growth of your brand and business.

Let your audience shape your brand

Content is king. The old adage stands the test of time, however, in 2017, user-generated content reigns supreme. Creating quality and product brand equity can be done in two ways: while marketing managers and developers strive to create the best possible story for your audience, it is the input of the consumer that will have the biggest impact on your brand. Do not forget about the opinions of your target audience.

Social media engagement is one of the best ways to tap into the creative thought process of the modern consumer, enriching your website and brand with fresh content, and engaging with your audience on an intimate, co-dependent level. In turn, you will have created a strong base of loyal followers and contributors that will amplify your message and spread the word of your brand.

Exploit the potential of micro-influencers

Speaking of spreading the word, a story scatters like a wildfire through the world’s most powerful media outlets – social networks. While securing big-shot influencers was a popular trend in recent years, establishing an honest, trusting relationship based on mutual benefits with micro-influencers is the winning strategy of 2017.

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Start-ups and established companies alike are able to enhance their reach by nurturing smaller, niche influencers with no less than 10,000 and no more than 100,000 online followers on a major social network such as Instagram, Facebook or Twitter.

Micro influencers present a more lucrative, long-term option for aspiring businesses, as they aren’t burdened with the stigma that follows big social media stars and are thus able to portray a more honest, trustworthy story that will inspire an audience to engage with your brand.

Engage audience with mobile reward programs

Loyalty programs are becoming increasingly popular in the realm of mobile marketing. Given the fact that the majority of consumers are switching to mobile use, there is no reason why you shouldn’t exploit this lucrative opportunity to offer deals, rewards and establish a loyalty system that will drive engagement and boost sales.

Email marketing is all but dead, and by using prepaid Visa cards you can easily prompt members of your target audience to engage with your brand by cashing in loyalty points and exchanging them for valuable prizes. When your brand has gained some traction and the demand has become high enough, you can take your loyalty program to the next level by developing your own app people will want to use, as your brand has become a valuable element of their daily lives.

Mobile shopping is on the rise

With the rise of the eCommerce industry, consumers are expecting online stores to provide them with a seamless desktop experience through their smartphones, and not only should your website be optimized for top mobile performance, but your home page to checkout process needs to be simplified and optimized as well.

If you fail to streamline the shopping process effectively, you can potentially lose millions in sales on an annual level, so make sure the consumer has an easy time navigating your website.

The rise of mobile marketing in 2017 is a clear indication of the popularity of mobile technology that indicates a bright future for the mobile industry. Start implementing these top trends and you will easily stay at the top of the game.

Emma Miller

Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She's a contributor at Bizzmark blog.

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