Twitter, the microblogging juggernaut has been vocal in adding user-focused features and utilities to the social networking platform. In line with the existing feature list, Twitter has launched promoted stickers which will enable brands to custom design four to eight stickers that Twitteratis can use to decorate their photos.
According to the Twitter’s official blog post, the promoted stickers are available to the select marketers globally. The marketers must have a managed business account to utilize the feature.
Beverages giant Pepsi is the launch partner of the promoted stickers program. Pepsi will share users over 50 custom made stickers across 10 markets including India. The fans can use these stickers to promote Pepsi’s global ‘PepsiMoji’ campaign.
Stickers are the most innovative way of sending messages. They help brands to see and engage the people who are using their stickers.
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