Twitter To Show Promoted Tweet To Offline Users To Boost Engagement
Twitter is now testing something very interesting to improve the user engagement and increasing its user base. If reports are to be believed Twitter might now show you promoted tweets even when you’re not formally logged into the service.
Twitter announced on Thursday that they are testing a way to show promoted tweets to the guest users or those who’ve just logged out and viewing someone’s timeline. Twitter believes that 500 million people visit Twitter each month without formally logging into the site. The testing is a way to tap those users.
In its official blog post, Twitter posted the following in this regard:
By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative, and measurement tools. Marketers can now maximize the opportunities they have to connect with that audience.
Initially this test will support campaigns driving website clicks or conversions, or video views. To start, these Promoted Tweets and Videos will appear on profile pages and Tweet detail pages on desktop web only.
Twitter To Show Promoted Tweet To Offline Users
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