6 Ways You Can Use Social Media To Build Your Personal Brand!
Social media is a great and virtually free tool for building your own personal brand. What exactly is this, you may ask? Basically, instead of a company, a person makes their own brand based on themselves without even knowing How To Build Personal Brand Using Social Media?
A company brand would make use of social media to stay relevant, boost sales, etc. However, an individual should first concentrate on developing their personal brand.
How To Build Personal Brand Using Social Media?
Going about this task is quite different from when one is the social media manager for a brand. A personal brand requires personal connections. One has to interact with real people instead of an overall consumer base. People are more likely to trust your information when they actually know you. (Contd.: How To Build Personal Brand Using Social Media?)
There are several ways to achieve high-quality brand-related personal relationships on social media. Some of the tips on How To Build Personal Brand Using Social Media are discussed below:
1. Look For And Study Influencers
Social media influencers are those people/groups who can sway their social media following one way or another. These accounts don’t need to have a really large following but should have a definite influence on people who may be in need of your services.
For example, if you want to build your brand as a web content developer, you should try to build a personal relationship with a known figure in this area. This could be someone who gets thousands of likes and interactions on everything they post related to web content.
Engaging with social media influencers is essential, especially when you’re just starting out with your own brand. After locating them, you should analyze the networks they maintain. See if the content they usually share is relevant to yours. If you are serving as an online educator, are their posts related to teaching or education?
You can also note how they respond to their followers and what they do to attract even more. By following in their footsteps, you just might become an influencer in your own right. There are several online tools you can use for locating and engaging with your relevant influencers.
2. Make Yourself Memorable And Unique
Here’s where you need to know yourself and be confident in who you are. Since you’re putting your own personality on the line, make sure it is one that people would actually want to know. In short, your content and communication should be unique and memorable.
One majorly appreciated the feature of personal brands is their special individual touch. Even if you grow into a famous name, your original clients would love it is you reach out to them every now and then.
Giving them special treatment like discount packages or even a shout-out is usually well-received. Such a connection assures even new customers that you care about each client as an individual and not as a source of revenue.
Even if you’re just beginning, make this reaching out a habit. Ask customers what they would like from you, and see the overwhelming and valuable response!
3. Establish The Right Platform
There are now several social media platforms where you can start building your brand. However, managing several social media accounts usually decreases the quality of your content and makes a whole lot more work for you.
This is because Pinterest and Instagram would require mainly pictorial content. One the other hand, Facebook requires quite a bit of text, while Twitter limits your characters. Hence, you should see which platform has most of the audience you want, and focus mainly on one or two of the most effective ones for your brand. (Contd.: How To Build Personal Brand Using Social Media?)
For example, if you are a wedding planner, your pictures would mostly speak for you. Pinterest, Twitter, and Instagram would hence be the most suitable platform for you. Since these platforms also attract a slightly younger generation, you would more likely get more clients there than on Facebook. However, it may be possible to manage multiple social media accounts using social media managing software.
4. Join Relevant Groups
There are several groups on Facebook and LinkedIn that are specially created for people interested in a certain area. If you find a group that relates to you and your experience/qualification, join it. There are several people who have built themselves up through interacting with the right people by means of these social groups. You can also share your work there and thus gain authority and trust.
Of course, some groups may be overly large and hence not suitable for a personal brand like yours. Try to find smaller, preferably local groups that would be likely to respond to your posts, comments, and queries.
5. Stay Consistent And Professional
A social media figure such as Neil Patel should use the same picture throughout their social media accounts. This allows loyal customers to recognize you better, while also making a good impression on potential clients. The more you remain consistent across your social profiles, the more people would trust you.
Of course, within this consistency lies the need for being professional and politically correct. One wrong tweet or post can seriously damage your online reputation. Think twice about sharing a funny cartoon which may have political or racial implications.
It’s better to be safe than sorry, especially since your personal brand works on personal trust and communication. A large corporation may have such a strong presence that they can get away with many a social media gaffe, but not you. (Contd.: How To Build Personal Brand Using Social Media?)
6. Keep Putting In Effort
It’s never easy building and maintaining a personal brand, but the rewards can be immense. In order to reap the benefits, however, one has to unrelentingly engage where needed. You should remain as active as possible, without becoming overly annoying.
Additionally, your content should not be the same each time. There are probably several topics related to your brand, so try talking about something different at least a few times a week. Include images, articles, video, audio, even eBooks if relevant.
Building your personal brand through social media is quite a feat, and so one should take help whenever they can. There are several successful individuals who have succeeded in making their name a brand. The above tips are from these exact people, so do try to take.