Why the SEO of eCommerce Website is Crucial?
The eCommerce market is one of the many industries that have thrived due to the penetration of the internet. According to a study, the global ecommerce sales in 2018 alone amounted to $2.84 trillion, and it is predicted that the numbers will grow to $4.88 trillion by the end of the year 2021.
While the ecommerce market worldwide is constantly growing, not all businesses make consistent sales. Surprisingly,
it isn’t entirely the product quality that sets two ecommerce businesses apart; more often it is the strategy that they use to bring traffic to their ecommerce websites. One of the most reliable strategy by far is a technique called Search Engine Optimization, or shortly SEO.
What is Search Engine Optimization and why does it matter?
Search Engine Optimization is the art of organically improving your website’s ranking in search engines for specific keywords and phrases. Search engines like Google, Bing, and Yahoo look at a wide range of factors when deciding to rank websites. Some of these factors include:
- High quality and original content
- Credible backlinks
- Website’s quality, i-e the visual elements, navigation, and overall user experience
With the digital revolution in full swing, SEO is not something that online businesses can overlook. Whether you’re running an online leather skin shop or providing some online tuition services, SEO will be an indispensable part of your business’ success in the current competitive environment. However, it doesn’t bear fruits instantly.
You have to wait for several months before you can see your website on the first search engine result page. Since websites on the first page receive almost 95 percent of the web traffic, there is a huge opportunity to reach out to prospects and produce a better return on investment.
In this post, we have compiled some of the reasons why you can’t leave the fate of your ecommerce website to chances and guesswork.
1. SEO creates sales:
SEO is the most effective way to drive new traffic to your website, which will resultantly improve sales. The more prospects visit your site, the more the chances you’ve to turn a greater number of them into consumers.
Reports of conversion rates for Q2 2017, which was recorded to be 2.7 percent backs this assumption and accurately reflects the relationship between the number of visitors and the resultant sales. This means that for every thousand new visitors you receive, 25 to 30 new customers may emerge thanks to the SEO strategy.
Keeping this in mind, SEO seems the right strategy to improve a site’s traffic, paying and non-paying alike.
However, it is pertinent to mention that the improved number of conversions on your website due to SEO will easily pay back whatever you’ve invested in the optimization process. Hence, you can be absolutely certain to expand your client base, especially if you rank higher for high-value keywords.
2. SEO may reduce your operational costs:
Though Search Engine Optimization may also cost you money, it also offers you a sustainable improvement to your page ranking. A recent study suggests that small to medium-sized businesses, including those with ecommerce platforms, devote as much as 12 percent of total revenue toward digital marketing campaigns.
This is a lot of money for something that may or may not yield any positive results for your business. Once your ad campaign is over, your website almost instantly drifts back to its initial position.
Search Engine Optimization on the other hand significantly improves the organic search visibility of your website and improves your page ranking in a way that ads cannot.
Although this may sometimes require a larger investment compared to an ad campaign, however, the gains and improvements to the websites’ search traffic are always guaranteed and long lasting.
3. It improves your website’s ranking:
A study found that websites on the first search engine result page receive almost 95 percent of the total web traffic. Another study revealed that 75 percent of people never actually travel past the first page.
These stats indicate that the higher a website is ranked, the greater the visibility it gets, and the more opportunities it gets to raise a healthy revenue.
Google also consider a host of other factors when hosting a website. That include navigation, visuals, loading time, and the overall user experience. If a site isn’t mobile friendly, takes too long to load, or has a bad design, Google may penalize it with some ranking points.
It’s always necessary to design your website by professionals and use a custom logo design services to prevent your site ranking from being throttled.
4. SEO has long-lasting effects:
Search Engine Optimization is a sure-fire way to improve the organic search traffic of a website. It may take some time initially, but once the right strategies are in place, it guarantees to provide a pool of customers for the foreseeable future.
So even when you take a break for some time, your organic search traffic does not get affected.
SEO is the most effective way to keep your ecommerce business afloat especially when you are on a tight budget. It provides you an opportunity to build on your previous work and make continuous progress.
5. SEO improves the Ecommerce experience:
SEO in 2019 and beyond is a matter of appeasing the automated bots that rank your website as much as the consumers who visit the site.
Since Google now emphasize more on the comfort of the audience, sites that provide high-quality experience perform better in search engine results than its counterparts.
The right SEO strategies will help you create and maintain a more polished shopping experience and keep a real connection to the average user.
In the end, Search Engine Optimization will leave you with a more professional and user-friendly website than the one you had before the optimization process.
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