Facebook is quite vocal when it comes to offering users innovative features on its various
Your favorite Facebook messenger has brought a slew of new camera features for its global
Nowadays Facebook is the most popular social media brand to maintain a professional presence
It goes like what you’re already doing with other platforms. In case you’ve sent a message, the messenger app will give you a window within which you can delete it.
The announcement was reported by Twitter user @MattNavarra as “coming soon” in the release notes of Messenger’s 191.0 version on iOS.
Unfortunately, the time awarded to delete your sin on Facebook messenger is just 10 minutes, unlike WhatsApp that gifts you an hour to delete the message from recipients end.
Facebook Messenger Delete Sent Messages Feature
Facebook Attribution Tool : Improved Ad Performance Tracking
The launch finally happened after months of rigorous testing. The newly launched Facebook Attribution dashboard will enable advertisers to have in-depth insight into how each element of their Facebook presence is performing. The deeper insight would include data on contribution to sales and comparative measurement.
The new Facebook tool called Facebook attribution aims to offer more data to help inform your approach. Facebook says following about the tool:
“Traditional marketing attribution tools that rely solely on cookies and last-click attribution may not be giving you a complete picture of which parts of your advertising really drive business outcomes. Facebook Attribution is an advertising measurement tool designed to give you a more complete picture of your customer journey, so you can make smarter business decisions.”
With the help of Facebook attribution tool, it’s now easy to track each element of your Facebook presence including Pixel data. It will certainly present you with better idea of how each is impacting your bottom line.
The attribution dashboard combines data from multiple sources including Facebook Insights, the Facebook pixel, app events and Offline Conversions. The incorporated data altogether offers a better insight into actual performance.
The attribution dashboard also provides insights into device usage and how users are converting. It will indeed paint a more direct connection between Facebook ad exposure and results.
In addition, Facebook Attribution also provides ‘randomized controlled experiments’ to marketers. The metric enables them to measure the estimated incremental impact of all marketing efforts across various Facebook owns properties including Facebook, Instagram, Audience Network and Messenger. It’s done using Facebook’s data-driven attribution modeling.
Facebook Attribution is likely to help marketers with social ROI and better linking online ad efforts to offline conversions and bottom line sales.
Facebook Attribution Tool
Google’s Shahriar Rabii to Head Facebook’s AI Business
If Bloomberg is to be believed, the company appoints Google’s Shahriar Rabii to lead the team that develops AI based chips. Rabi is a senior director of engineering from Google.
Before Joining Facebook as its VP and Head of Silicon this month, Shahriar Rabii worked for nearly seven years at Google.
For the past several months, Facebook’s interest do develop AI-focused custom silicon has been the talk of the town. Finally, the company has taken the step forward. It’s though unclear whether the company is exploring AI possibilities for creating custom silicon for consumer devices or if they’re more focused on building for their server business.
During his stint at Google as an AI expert, Shahriar Rabii worked considerably on chips for consumer devices that include his expertise on the Pixel 2’s Visual Core chip. Shahriar Rabii is the man who brought machine learning intelligence to the device’s camera.
Facebook had never been able to hide its hardware ambitions. And now, the company’s Building 8 hardware division is already done with its first product and ready to ship it. It’s also rumored that company is now working on an Echo Show competitor touchscreen smart speakers and virtual reality hardware built on Qualcomm’s mobile chipsets.
Facebook and Emotions: How to Trigger Emotions
Specific marketing campaigns succeed because they take time to study what makes content go viral, analyzing emotional elements and other psychological factors that act as triggers to share the material online.
You need to have a thorough understanding of your audience as well as the characteristics that may or may not influence their actions.
All Viral Images Have These Essential Things in Common
Across all ages and genders, viral content has these characteristics that are relatively common among age groups and demographics.
Researchers from Cornell University teamed up with social media experts on Facebook and altered both positive and negative content on the feeds of users.
With this update, users can now send HD videos up to 1080p or greater. It was limited to 720p earlier previously. Since most advanced smartphones have now started supporting 4K video, it was evident that Facebook will add teeth to videos on its platform.
The feature, however, comes with a catch. To share 360-degree photos, users are required to capture photos using a separate app or specialized camera. Then photos can be shared just like a normal photo.
High definition videos will have the familiar “HD” marker on the lower right-hand corner. Users can toggle between HD and SD by tapping the marker, which is useful for users looking to conserve data usage.
Moreover, there will be a “HD” marker on the lower right-hand corner of the HD videos. Users can tap the marker to toggle between HD and SD videos. Facebook messenger will be able to identify 360-degree photos using the compass icon. And users can preview the photos by moving their phone or dragging their finger.
The update is now rolled out globally for Android and iOS users.
The idea is simple. Suppose you are discussing a new SEO project with your SEO consultant and Content expert on Facebook messenger call. Now, if you need your designer to be there for further inputs, you can send him an invite quickly to join the call.
The Join call invitation feature appears to be the most anticipated enhancement offered to the Facebook messenger users. In past, if you wanted to add other participant to join an ongoing audio or video call, you had no option but to end the call, start a group chat with all parties, and begin a new call from the group chat window.
As the feature is up for the users, you can see an “add person” icon during an audio / video call. To invite a person to join the call, tap the icon and then select who you want to invite and the individual will be added to the in-progress call.
Facebook to Punish Engagament Baits
The action will be prompted upon those messages that ask people to like, comment, tag, and share sort of spammy posts that game trick Facebook’s algorithms. The social network however spare posts from action that asks people for help, advice, or recommendations like raising money for charity or asking for travel advice.
After reviewing a bunch of such posts Facebook introduced a machine learning model that will eventually detect the different types of engagement bait posts surfacing time and again on news feed. Facebook asserts that they will put in place stricter demotions for Pages that repeatedly indulge in bait engagements.
The Company will keep finding ways to tame and reduce engagement bait. Over the week, Pages that involve in promoting post engagement bait will see more “significant drops” in reach.