Why Is Link Building Very Important

Last Updated on: December 5, 2021

Link building may not be the only way to up your site rankings on search engines, but it’s one of the most important factors to consider. By having high ranking websites linking back to your content, you assure Google that your website not only provides high quality content, but is also trustworthy enough to deserve a high ranking.

Why Is Link Building Very Important?

And, by ranking high on search engines, people get to find your site easily, thus driving traffic to your site, which is actually the purpose of SEO. Nowadays there are experts that study SEO down to the smallest details, so it’s often worth reading through some SEO company reviews and hiring a specialist to help you with your link building strategy. However, these links should be gained naturally by creating amazing content that people can’t help but linking to or even sharing. Otherwise, if you try to use black hat strategies to trick the system, you risk getting penalized or have your site algorithmically downgraded into oblivion.

But much as writing valuable content is the best way to get backlinks, it can be rendered futile if you have a small audience that can’t get it shared enough to generate links. For people to know how great your content is, you need to get it out there.

And it does matter how you do it. As much as there are many ways to earn backlinks, there is one quick way that can not only get you high-quality and relevant backlinks, but also drive lots of traffic to your site and grow your company brand.

It requires reaching out to influencers in your niche and persuading them to share your content. Having one influencer to share your post on her social media accounts can make a difference between a few hundred views and thousands of them. To find these influencers, use the influencer tab on BuzzSumo to generate a list of the top influencers in your niche.

As your content gets viewed by a wider audience and also gets several shares, people will start viewing you as an authority in your niche and then link back to the articles on your site.

For more info on the benefits of link building and SEO, check out the infographic below:

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Sumant Singh

Sumant Singh is a seasoned content creator with 12+ years of industry experience, specializing in multi-niche writing across technology, business, and digital trends. He transforms complex topics into engaging, reader-friendly content that actually helps people solve real problems.